Here's a link to one of the videos.

The idea is to start out with the core principles that do not change.  That are facts or fundamentals.

And in business, this is a simple formula:

Audience > Offers

You find an audience with a problem or problems you can solve, or a big gap to reach their goals (which is a problem in and of itself).

And you make an OFFER of a product or service that can solve the problem or bridge the gap.  Keep in mind, this can be an AFFILIATE OFFER.

Ben Feldman, the world’s greatest life insurance salesman for many years, said that the bigger the problem, the bigger the price tag for the solution.

If you’re not getting paid much money, you’re probably solving small or little problems that just aren’t that important to people.

And what’s important CHANGES over time.  Your mission if you decide to accept it is to ADAPT to those changes.

If people are ignoring you, don’t respond to your posts or offers, or don’t give you the time of day, there could be several core problems.

Your positioning and branding may be lacking.  Or you may simply be solving a problem that is too small.

You’re fishing for minnows.

Nevertheless, the FIRST PRINCIPLE is this:  You make money by making offers to an audience that they are willing to pay money to get.

If they aren’t willing to pay money, you either:

1. Find a new offer

2. Find a new audience

I have talked to some of you on the phone.

Some of you have been trying to make money for years and “it hasn’t worked for me.”

Well you want to ask yourself several questions:

1.  Have you built an audience?

We've talked in other ASL issues about different ways you can build an audience.

2.  Are you making a number of offers to that audience?

You can do this with email, Twitter, posting videos on Youtube, Facebook posts or FB group posts to name a few.

3.  Are your offers solving a problem for the audience that is big enough they want to pay to get it solved?

Sending an email to a solo ad list is NOT building an audience.  What you need to know about that is this:  Udimi sells solo ads and pays a commission to people you refer there who BUY solo ads.

It’s an affiliate deal.

So when people tell you to go buy solo ads there, they’re making a commission.  It's a pretty good product to sell as an affiliate.

You can make money with solo ads.  But most people are going to be a lot better off building an audience.

I understand it’s very alluring and easy sounding.

Buy ads.  Get them on a list. Send emails.

The fly in the ointment is when you send emails and they don’t buy.

The FIRST PRINCIPLE is “Build An Audience.”

Which means SOLVE A PROBLEM that others are willing to pay money to solve.

You say “Marlon, what problem will I solve?”

This is where you need to find your Unique Skill. We’ll talk about that later.  You want to find your unique skill that you can use to solve problems for other people in exchange for their money.

It’s very important you get crystal clear on this First Principle.

People get all confused about how you make money online, why they aren’t making money online and so forth, as though the same method hasn’t been working 1,000 years.

It’s a First Principle.

Build an audience with a problem or a gap.

Offer to solve problem.

Get paid.

Solve problem or bridge gap.

What is it we know if you aren’t making money?

You’re not making a compelling offer to solve the problem or bridge the gap.

You don’t have “altitude” or a position where they believe you can solve it.

Or they just honestly don’t care about solving the problem that much.

I did a survey on why some people on my list hadn’t signed up for Push Button Sales.

One person said, “Because a football game is on.”

What does that tell me?

It tells me I’m not solving a problem for them.  Or my positioning and branding isn’t getting their attention.

You’ve got to RAISE your ALTITUDE in the market.

Let’s say you want to START a business.

Where do you look?

1.  Who is the AUDIENCE that has a problem or gap you can solve?

2.  What is your unique skill you can use to solve that problem?

Which means:

a.  You need to know your unique skill

If you sign up for Push Button Sales, I'll spend 15 minutes on the phone with you helping you identify your unique skill.

b.  You need to know how your unique skill solves the problem for the audience

c.  You need to know what the problem or gap is for the audience

d.  You need to know how to build the audience and do it

e.  You need to build altitude with the audience so they believe you can solve the problem

Marlon, Where Does The Push Button Sales Come In?

You’ll see that as I walk through the timeline below.

And I’m going to show you many ways to push a button or buttons.

But think about this:

If you have:

a.  An audience

b.  A known problem that they want to pay to fix

c.  An offer to fix the problem for money

d.  Enough altitude they believe you can fix the problem

THEN how do you get paid?

You send the message in C to the audience in A.

Right?

How?

You can send it by email.

You can send it as a post on Facebook.

You can send it as direct mail.

You can send it as a talk to an audience.

You can send it as a message in a book

You can send it as a sales page

You can send it as a blog post

You can send it as a video sales letter

You can send it as a webinar

You can send it by calling them on the phone and explaining it

You can send it via Twitter

You can send it via a Youtube video

Do you see that?

There are 101 buttons you can push to make that sale,  including the buttons on your phone. The button that lets you send out a direct mail piece using an online service.

But more on that to come.

How Business Worked In The Early 1900’s.

In the early 1900’s, the direct marketing business worked like this:

Run Ad >Freebie > Sales people

Sometimes there was direct mail in place of sales people. But usually it was sales people visiting you in person.

Here’s an example:

Or this one:

Or this:

Sometimes the products were sold via direct mail letters, which were an art form then.

And obviously letters were the main form of communication.  Selling over the phone was quite expensive back then.

But the biggest method of selling was using sales people.

How The Formula Changed When Internet Marketing Hit

When the early days of Internet marketing hit, the formula changed somewhat:

Collect emails > Write Messages / Emails > Click Send

That was it.

You had software that would find and collect email addresses.

You’d write your email.

Then you’d click send.

It was so simple and easy to collect highly targeted emails.

Later on, for a very brief period of time, similar magic existed on Facebook.  You could collect the identities of people in Facebook groups or different places.

Then you could run extremely targeted ads.

It was great while it lasted.

What I want you to see is that this formula is STILL the First Formula.

Build audience > send message

However, you were more “collecting an audience” vs. building. So it was spam.

Today you have to BUILD an AUDIENCE of people who have a PROBLEM or a GAP and want to pay to solve it.

Not every audience wants to PAY to solve their problem.

Some just want to solve it with free videos on Youtube or free Facebook groups.

Those audience are of little use to you.

You want to find people with a BIG ENOUGH problem they’ll pay to solve it.

So like you, I buy coaching from different people.  I LOVE learning. That’s why own something like 4,000 books.

Keep in mind.  You CAN sell AFFILIATE SOLUTIONS that are higher priced.

You'll find higher priced products on Clickbank if you search. Sometimes you can just strike up a deal with someone directly.

If you like the above info and want to really deep dive into it, go to pushbuttonsales.com.

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