MARLON SANDERS PRESENTS
ANNOUNCING
THE BIG COURSE
The Complete, Step-By-Step Marketing Education Designed To Cut Years Off Your Learning Curve
Hello, Marlon here.
I want to guide you step-by-step through the major pieces of marketing.
But first, let me give you the overall concept.
I've spent decades creating products, writing sales copy, building offers, getting traffic, generating leads, recruiting affiliates and figuring out what makes people buy.
After you've done that long enough, you begin to see the same stumbling blocks again and again.
People pick the wrong market.
They create products nobody is hungry to buy.
They build weak offers.
They write sales messages that never give the prospect a compelling reason to act.
They chase traffic before they have anything worth sending traffic to.
And they get buried under 100 unrelated tactics.
THE BIG COURSE is my answer to that problem.
Think of it as my brain in a box — a large, practical marketing education that gives you one track to run on instead of making you piece everything together from random courses, videos, posts and gurus.
Think of it as my brain in a box — a large, practical marketing education that gives you one track to run on instead of making you piece everything together from random courses, videos, posts and gurus.
Here's The Big Picture
- How to identify the right market so you're not trying to sell something nobody wants.
- How to research product and offer ideas before you sink a ton of time into them.
- How to create and package products faster and more intelligently.
- How to build stronger offers that give people a reason to buy from you.
- How to write better sales messages that make the value clear.
- How to generate traffic and leads so more likely buyers see what you sell.
- How to build funnels, follow-up and affiliate systems that create more chances to make the sale.
And that is only the beginning.
The point isn't to give you more information to collect.
The point is to give you practical marketing systems you can pull off the shelf when you hit a problem.
Need traffic? Go to the traffic material.
Need a stronger offer? Go to the offer material.
Need copy? Go to the copy material.
Need leads? Go to the lead generation material.
Need to get a product launched? Go to the implementation material.
So rather than keep talking around it...
HERE IS THE BIG COURSE
27 complete products, systems and trainings covering the major jobs of creating, positioning, marketing and selling products.
Here's Exactly What You Get...
PRODUCT #1
High Concept Offers
Inside High Concept Offers, you'll discover:
- How to find the one big idea that makes an otherwise ordinary offer suddenly feel more important.
- How to reposition a familiar product so buyers see it through a completely different lens.
- How to make the promise easier to understand in a few seconds instead of forcing people to decode what you sell.
- How to escape the commodity trap where the only thing left to compete on is price.
- How to turn a pile of features into a clear, compelling reason to buy.
- How to create offer angles that can carry your emails, sales page and promotions.
- How to make an older product feel fresh again without rebuilding the whole thing.
- How to spot the difference between a product idea and a true high-concept offer.
- How to give your offer a memorable hook people can repeat to somebody else.
High Concept Offers sold for $99
PRODUCT #2
Info Products On Fire
Inside Info Products On Fire, you'll discover:
- How to turn what you know, research or experience into an information product people can actually buy.
- How to find product angles that are specific enough to sell instead of broad, fuzzy topics.
- How to choose a format that fits the idea instead of automatically creating another giant course.
- How to get from rough idea to finished product faster.
- How to make the product easier to consume and easier to explain.
- How to package information so it feels more valuable than a pile of loose notes.
- How to create products that naturally lead to future offers.
- How to avoid spending weeks creating before you know whether the idea deserves that much effort.
- How to generate more product possibilities from the knowledge you already have.
Info Products On Fire sold for $61
PRODUCT #3
Marketing Salvation
Inside Marketing Salvation, you'll discover:
- How to get back to the marketing moves that actually matter when everything feels complicated.
- How to spot the difference between productive marketing and busywork.
- How to identify where a campaign is really breaking down.
- How to stop changing five things at once and isolate the factor that needs fixing.
- How to refocus on market, offer, message and promotion.
- How to simplify a campaign that has become too tangled to manage.
- How to diagnose why people look but don't act.
- How to decide what to fix first when sales slow down.
- How to build momentum again instead of endlessly researching new tactics.
Marketing Salvation sold for $27
PRODUCT #4
13 Greatest Repeatable Formulas
Inside 13 Greatest Repeatable Formulas, you'll discover:
- 13 repeatable marketing structures you can reach for when you need an idea fast.
- How to stop staring at a blank page every time you create a promotion.
- How to adapt a proven structure to different products and audiences.
- How to turn one formula into multiple emails, posts, offers and sales angles.
- How to recognize why certain promotional structures keep working over and over.
- How to get variety without reinventing your marketing from scratch.
- How to use formulas as a starting point while still keeping your own voice.
- How to build a personal swipe library you can use for years.
- How to create faster because you're starting with a framework instead of nothing.
13 Greatest Repeatable Formulas sold for $97
PRODUCT #5
Two-Step Marketing Revealed
Inside Two-Step Marketing Revealed, you'll discover:
- How to lower resistance by asking the prospect for a smaller first step.
- How to separate lead generation from the full sales presentation when that makes the buying decision easier.
- How to use the first step to identify people who are genuinely interested.
- How to build follow-up into the process instead of expecting one page to do everything.
- How to make a complicated sale feel simpler to the prospect.
- How to create a bridge between cold traffic and a bigger offer.
- How to use information, samples, lead magnets or low-friction offers as step one.
- How to know when a two-step campaign makes more sense than a one-shot pitch.
- How to improve the quality of the prospects who reach your final sales offer.
Two-Step Marketing Revealed sold for $47
PRODUCT #6
Fail Safe System
Inside Fail Safe System, you'll discover:
- How to keep important marketing projects from dying halfway through.
- How to turn a big goal into a sequence of concrete next actions.
- How to identify the exact point where a project is getting stuck.
- How to stop perfectionism from delaying launches and promotions.
- How to create forward motion even when the project feels overwhelming.
- How to make progress without having to solve every future problem first.
- How to decide what is 'good enough' to move to the next step.
- How to build safeguards against distraction, delay and overthinking.
- How to finish more of the ideas that already have profit potential.
Fail Safe System sold for $697
PRODUCT #7
4 Traffic Sources
Inside 4 Traffic Sources, you'll discover:
- How to identify the traffic source that best fits your own style instead of forcing yourself into somebody else's method.
- How to build around four core categories of traffic instead of chasing every new platform.
- How to use articles, books and content to create long-term traffic assets.
- How guest posting, Medium and Substack can fit into a traffic plan.
- How Kindle books and other content assets can generate leads as well as readers.
- How to use writers and outsourcing when you don't want to create every piece yourself.
- How to stop depending on one fragile traffic source.
- How to know what to do tomorrow morning to start getting more eyeballs on your offers.
- How to scale the traffic source that fits you once you find your personal traffic personality.
4 Traffic Sources sold for $107
PRODUCT #8
Sales Copy AI Accelerator
Inside Sales Copy AI Accelerator, you'll discover:
- How to prime AI so it understands your product, prospect and conversion goal before it writes anything.
- How to use a 5-step framework to generate a complete sales letter much faster.
- How to create stronger hooks, headlines and openings with a dedicated hook process.
- How to use the actual words and phrases your prospects use in the copy.
- How to write copy for abandoned projects sitting on your hard drive.
- How to adapt your sales copy to VSLs, webinars, email sequences and other formats.
- How to keep your brand voice consistent instead of sounding like generic AI.
- How to build your own reusable prompt library for future promotions.
- How to get a first draft finished now instead of letting the sales page stop the whole launch.
Sales Copy AI Accelerator sold for $97
PRODUCT #9
Get Sales Now
Inside Get Sales Now, you'll discover:
- How to strip away the smoke and mirrors and focus on what really produces a sale.
- How to find more time for marketing instead of letting the day disappear into low-value work.
- How to go from idea to offer to promotion in a practical sequence.
- How to turn the knowledge you already have into something you can sell.
- How to recognize the difference between creating and actually marketing.
- How to use lead magnets and follow-up to create more chances to sell.
- How to revive dormant projects that are already mostly finished.
- How to build a simple marketing machine around your offer.
- How to make getting a sale a daily priority instead of an occasional event.
Get Sales Now sold for $97
PRODUCT #10
Psychology Selling $100 To $1,000
Inside Psychology Selling $100 To $1,000, you'll discover:
- How buyer psychology changes as the price moves from low-ticket to higher-ticket.
- How to reduce the fear of making a more expensive buying decision.
- How to increase perceived value without stuffing the offer with meaningless bonuses.
- How to position a product so the buyer compares it to the right alternatives.
- How to use specificity and proof to make a higher price feel more believable.
- How to make the buying decision easier to justify logically and emotionally.
- How to avoid language that makes a premium offer feel risky or vague.
- How to create a stronger reason for the prospect to act now.
- How to make price only one part of the decision instead of the whole decision.
Psychology Selling $100 To $1,000 sold for $17
PRODUCT #11
Magic 7 Promo Methods
Inside Magic 7 Promo Methods, you'll discover:
- Seven practical ways to get an offer in front of more people.
- How to keep promoting when your favorite traffic source slows down.
- How to reuse the same core offer across multiple promotional methods.
- How to find quick promotion opportunities without building an elaborate funnel first.
- How to match a promotion method to the kind of audience you're trying to reach.
- How to combine methods so one campaign isn't riding on a single source.
- How to create more chances for prospects to encounter your offer.
- How to keep a simple promotional calendar moving.
- How to turn promotion into a repeatable habit instead of a one-time event.
Magic 7 Promo Methods sold for $17
PRODUCT #12
Info Empire VIP
Inside Info Empire VIP, you'll discover:
- How to find your own 'secret sauce' and build products around what makes you different.
- How to turn that secret sauce into multiple product types instead of one isolated offer.
- How to use the Escalator Method to create a natural sequence of offers.
- How to create products faster without getting trapped in endless production cycles.
- How to use 'exotics' to make your products and sales pages stand out.
- How to build your audience before you desperately need traffic.
- How to balance what you want to sell with what people are willing to buy.
- How to plan launches and product sequences with less guesswork.
- How to productize and monetize what you know instead of letting ideas collect digital dust.
Info Empire VIP sold for $495
PRODUCT #13
60 Minute Funnels
Inside 60 Minute Funnels, you'll discover:
- How to strip a funnel down to the small number of steps that actually matter.
- How to stop turning every campaign into a giant technical project.
- How to map the path from first click to sale before touching the software.
- How to decide what page, email or offer belongs at each stage.
- How to build around the offer instead of around the funnel software.
- How to get a simple funnel live quickly.
- How to remove unnecessary steps that create friction.
- How to create follow-up without building a monster automation.
- How to launch first and improve from real response instead of endless tinkering.
60 Minute Funnels sold for $17
PRODUCT #14
Tripwire Vault
Inside Tripwire Vault, you'll discover:
- 25 real tripwire, lead magnet and funnel case studies you can model instead of guessing.
- How to see the lead magnet, tripwire, page structure and next offer working together.
- How to study proven funnel maps and adapt the pieces that fit your market.
- How to understand what makes a tripwire different from a cheap product nobody wants.
- How to examine value stacks, price points and key psychological triggers.
- How to use templates and AI prompts to rebuild the concept for your own niche.
- How to avoid copying tactics that look attractive but don't fit the economics of the funnel.
- How to connect the tripwire to email follow-up and future sales.
- How to use real examples as a shortcut around years of blind testing.
Tripwire Vault sold for $99
PRODUCT #15
Lead Magnet Blueprint 2025
Inside Lead Magnet Blueprint 2025, you'll discover:
- How to create a lead magnet people actually want enough to exchange their email address for.
- How to make the lead magnet attract likely buyers instead of random freebie collectors.
- How to connect the lead magnet directly to the paid offer that follows.
- How to choose between checklists, reports, toolkits, quizzes and other formats.
- How to make the promise specific enough to feel immediately useful.
- How to avoid lead magnets that are too broad, too long or too disconnected from the sale.
- How to create the opt-in angle and hook that gets attention.
- How to use the lead magnet as the first step in a larger customer journey.
- How to improve the quality of the list while you're growing the size of it.
Lead Magnet Blueprint 2025 sold for $67
PRODUCT #16
Tiny Unusual List Builders
Inside Tiny Unusual List Builders, you'll discover:
- How to grow a list with smaller, overlooked methods instead of fighting for the same crowded traffic.
- How to stack multiple modest list-building tactics into meaningful growth.
- How to turn existing content and assets into subscriber generators.
- How to spot list-building opportunities hidden inside activities you're already doing.
- How to get subscribers without needing a giant advertising budget.
- How to use unusual angles to get attention in places where ordinary lead magnets blend in.
- How to test small methods quickly before investing heavily.
- How to build your owned audience a little every day.
- How to rely less on social platforms that can change the rules overnight.
Tiny Unusual List Builders sold for $17
PRODUCT #17
Get Leads Now
Inside Get Leads Now, you'll discover:
- How to make lead generation a daily business activity instead of an occasional campaign.
- How to create more opt-ins, inquiries and prospects you can follow up with.
- How to identify where likely buyers already gather.
- How to use simple offers to get people to raise their hands.
- How to create more reasons for prospects to enter your world.
- How to connect traffic to a clear lead-capture step.
- How to keep from wasting visitors who aren't ready to buy immediately.
- How to organize follow-up so leads don't simply disappear.
- How to build a more predictable pipeline of people to sell to.
Get Leads Now sold for $17
PRODUCT #18
List Building Godsend
Inside List Building Godsend, you'll discover:
- How to build an audience you own and can reach repeatedly.
- How to turn one-time visitors into subscribers and future buyers.
- How to make list building part of every campaign instead of a separate project.
- How to give people a compelling reason to subscribe.
- How to improve the connection between your lead magnet and the offers you sell later.
- How to use email to stay in front of prospects after the first visit.
- How to reduce your dependence on algorithms and rented platforms.
- How to create multiple entry points into your list.
- How to treat the list as a long-term business asset instead of a vanity number.
List Building Godsend sold for $97
PRODUCT #19
Trust Transfer System
Inside Trust Transfer System, you'll discover:
- How to borrow credibility from proof, authorities, associations and context.
- How to make a prospect feel safer when they don't know you well yet.
- How to use testimonials, demonstrations and specifics to transfer trust.
- How to avoid making credibility claims that sound like bragging.
- How to position your experience so it matters to the buyer.
- How to use third-party validation more effectively.
- How to reduce skepticism before asking for the order.
- How to make an unfamiliar offer feel more established.
- How to increase confidence without adding more hype.
Trust Transfer System sold for $97
PRODUCT #20
Launch In 10 Days
Inside Launch In 10 Days, you'll discover:
- How to replace endless launch preparation with a short, focused deadline.
- How to decide what absolutely must be finished before launch and what can wait.
- How to get the offer, sales page, emails and delivery pieces moving in parallel.
- How to stop polishing low-value details while the product remains unsold.
- How to use a deadline to force decisions and maintain momentum.
- How to organize the launch into a small number of daily milestones.
- How to build enough promotion to get real market feedback.
- How to launch with a workable version and improve from actual response.
- How to turn 'someday' into a date on the calendar.
Launch In 10 Days sold for $99
PRODUCT #21
Secret Honeypot
Inside Secret Honeypot, you'll discover:
- How to create an attraction mechanism that pulls likely prospects toward you.
- How to give people a reason to raise their hand before you make the main offer.
- How to create curiosity without hiding what the offer is really about.
- How to bridge the gap between traffic and the sales page.
- How to make the first interaction useful enough that prospects want the next step.
- How to use specificity to attract the right people and repel the wrong ones.
- How to build a prospecting asset that can keep working after you create it.
- How to connect the honeypot to follow-up and future promotions.
- How to stop depending entirely on cold outreach.
Secret Honeypot sold for $77
PRODUCT #22
Hooks Ultimate Guide
Inside Hooks Ultimate Guide, you'll discover:
- How to understand why the first few seconds or first line determine whether the rest gets seen.
- How to use six proven hook frameworks across different kinds of promotions.
- How to write hooks for social posts, opt-in pages, emails and ads.
- How to distinguish curiosity that pulls people in from clickbait that damages trust.
- How to adapt hooks to different funnel stages and product types.
- How to create hooks that match the promise of the lead magnet or offer.
- How to use before-and-after examples to sharpen weak openings.
- How to build a swipeable bank of hooks you can customize quickly.
- How to stop losing good offers because the opening line never earned attention.
Hooks Ultimate Guide sold for $79
PRODUCT #23
20 Minute Info Business
Inside 20 Minute Info Business, you'll discover:
- How to shape a simple information-business idea quickly instead of overengineering it.
- How to identify the smallest useful product you can put in front of buyers.
- How to choose a narrow promise that is easier to create and easier to explain.
- How to avoid spending months building before testing demand.
- How to turn existing knowledge into a basic sellable format.
- How to create a simple offer around the product.
- How to get the first version out fast enough to learn from buyers.
- How to use speed to break the cycle of overthinking.
- How to turn one small product into the starting point for a larger product line.
20 Minute Info Business sold for $17
PRODUCT #24
25 Minute Fix
Inside 25 Minute Fix, you'll discover:
- How to diagnose a weak promotion before you throw the whole thing away.
- How to identify whether the real problem is the market, offer, message, traffic or follow-up.
- How to find quick changes that can improve clarity and response.
- How to stop making random edits that don't address the real bottleneck.
- How to look for leverage points where one small fix can affect the whole campaign.
- How to improve the headline, offer or call to action without rebuilding everything.
- How to decide when a campaign should be repaired and when it should be replaced.
- How to use a short diagnostic process when you're too close to the project.
- How to get stalled marketing moving again.
25 Minute Fix sold for $27
PRODUCT #25
49 Affiliate Secrets Revealed
Inside 49 Affiliate Secrets Revealed, you'll discover:
- How to use affiliates and partners to put your offer in front of audiences you don't own.
- How to make your offer more attractive to the people you want to recruit.
- How to give affiliates stronger angles and promotional tools.
- How to find potential partners beyond the obvious big-name marketers.
- How to approach affiliates with a clear self-interest reason to pay attention.
- How to make promotion easier for them instead of handing them extra work.
- How to build follow-up into affiliate recruiting instead of sending one message and quitting.
- How to create a relationship that can lead to more than one promotion.
- How to turn affiliate recruiting into a repeatable business process.
49 Affiliate Secrets Revealed sold for $47
PRODUCT #26
The Last Marketing Secret
Inside The Last Marketing Secret, you'll discover:
- How to cut through shiny-object marketing and refocus on the part that actually matters.
- How to judge a tactic by whether it improves the core sales process.
- How to stop mistaking novelty for effectiveness.
- How to use fundamentals as a filter for deciding what deserves your time.
- How to avoid rebuilding the business every time a new platform gets hot.
- How to simplify your marketing decisions.
- How to recognize when the answer is better execution, not another strategy.
- How to keep the customer and the offer at the center of the plan.
- How to create a more durable approach to marketing.
The Last Marketing Secret sold for $17
PRODUCT #27
Income Leap C
Inside Income Leap C, you'll discover:
- How to look for leverage moves that can change the economics of the business.
- How to think beyond tiny incremental improvements.
- How to examine offer structure, pricing and positioning for bigger opportunities.
- How to decide where a higher-value offer may make sense.
- How to identify underused assets you already have.
- How to create stronger paths from front-end buyers to larger purchases.
- How to separate activities that merely keep you busy from those that can materially move the business.
- How to spot when the business needs a shift instead of more of the same.
- How to build around fewer, more important opportunities.
Income Leap C sold for $197
Now Look At The Entire Stack
This is the part where the sheer size of THE BIG COURSE becomes obvious. Bought separately, here's what you're getting:
| 1. High Concept Offers | $99 |
| 2. Info Products On Fire | $61 |
| 3. Marketing Salvation | $27 |
| 4. 13 Greatest Repeatable Formulas | $97 |
| 5. Two-Step Marketing Revealed | $47 |
| 6. Fail Safe System | $697 |
| 7. 4 Traffic Sources | $107 |
| 8. Sales Copy AI Accelerator | $97 |
| 9. Get Sales Now | $97 |
| 10. Psychology Selling $100 To $1,000 | $17 |
| 11. Magic 7 Promo Methods | $17 |
| 12. Info Empire VIP | $495 |
| 13. 60 Minute Funnels | $17 |
| 14. Tripwire Vault | $99 |
| 15. Lead Magnet Blueprint 2025 | $67 |
| 16. Tiny Unusual List Builders | $17 |
| 17. Get Leads Now | $17 |
| 18. List Building Godsend | $97 |
| 19. Trust Transfer System | $97 |
| 20. Launch In 10 Days | $99 |
| 21. Secret Honeypot | $77 |
| 22. Hooks Ultimate Guide | $79 |
| 23. 20 Minute Info Business | $17 |
| 24. 25 Minute Fix | $27 |
| 25. 49 Affiliate Secrets Revealed | $47 |
| 26. The Last Marketing Secret | $17 |
| 27. Income Leap C | $197 |
| Special Report: How To Position Or Reposition Any Product Or Service | $1,000 |
TOTAL VALUE OF EVERYTHING ABOVE
$3,829
SPECIAL BIG COURSE REPORT
How To Position Or Reposition Any Product Or Service
This is my never-published report on one of the highest-leverage skills in marketing: changing how the prospect sees the product before you ever change the product itself.
A weak position can force you to fight for every sale. A strong position can change the comparison, the competition, the perceived value and the entire sales argument.
$1,000 VALUE
Get THE BIG COURSE Today
The complete $3,829 collection for:
$997
YES — GIVE ME THE BIG COURSE FOR $997
Here's The Bottom Line
You can keep buying marketing one piece at a time.
You can keep trying to figure out which expert to listen to next.
Or you can put a serious marketing library at your fingertips and start with the part that solves your biggest problem right now.
THE BIG COURSE gives you 27 products, systems and trainings plus the never-published $1,000 positioning report.
The combined value is $3,829.
Your price is $997.
YES — GIVE ME THE BIG COURSE FOR $997
Best wishes,
Marlon Sanders
P.S. The biggest benefit of THE BIG COURSE isn't that it's big. It's that when you hit the next marketing problem, you have someplace intelligent to look for the answer.
P.P.S. Already own something in this collection?
We appreciate our longtime customers. If you previously purchased one or more of the products included in THE BIG COURSE, contact our support team after purchasing and we'll provide an appropriate credit toward selected products you don't already own.
Bundle pricing is a special promotional price and does not change the original purchase price of products previously purchased individually.
