Structure Your Coaching

Step One: Select An Audio, Video or Written Component

Step 1.1 - Choose what's easiest for you

I've seen coaching programs built around audio. Most people do screen capture video. Fewer and fewer people seem ro read nowadays. But it is possible to build a program based on written reports.

Step 1.2 - Develop a base for your 8-weeks of content

In addition to live question and answer calls, you're going to want videos or audios that deliver your core content. You can record Power Point, Keynote or Google slides for these, use Prezi or record a nice mindmap you do in Xmind or another program.

For my content, I used PowerPoint slides and recorded them with Camtasia. And I occasionally use the Mindjet mindmapping program. But Xmind is free and works great also. Xmind, if I recall, works on PC's and Macs. But there's no lack of mindmap programs for both PC and Mac users. Camtasia will record on a Mac or PC.

Step 1.3 - Download the webinars

You have coaches in your niche or related niches. You can get ideas from your program by studying their webinars. I use a plugin for Firefox called Flashgot. It's from Flashgot.net. But you'll find it in your Firefox extensions. It allows me to download videos in one click. I also use Video Download Helper on Chrome.

A lot of times you can't easily fast forward videos. So it makes it faster and simpler to download them. It isn't "necessary." But it speeds things up. There are also plugiins for Chrome and Firefox that play videos at 2x speed.

Step 1.4 - Make a list of great points you want to use in your coaching

You don't plagiarize. But you can reword things or incorporate them into your overall theme, and if necessary, give credit where credit is due.

Step Two: Add An Interactive Element

You want to add an element where people can get their questions answered or get support.

You only need one interactive component.

a. Facebook group

Some people have succeeded with a Facebook group where member's can ask questions and support each other. If you have 300+ members, this can work. My experience is that the smaller the number of members, the less effective a Facebook group becomes because a lot of people lurk and never interact.

b. Email support

People can email you their quesitons and you'll respond. The disadvantage of email support is it's not as controllable as a weekly Q & A call is. If you had 100 clients who asked one question a week, that's 100 questions to answer by email a week. Having said that, people do LIKE email support and will use it more than any other method. You could offer unlimited email support for an additional fee.

c. Q & A group calls

This is the method most people are using. You prepare content in case there are few questions. But at least members have an outlet to get their questions answered. You can figure that 1/3rd of your members will show up for your group calls. The others will just get the recording. For the calls, you can use Youtube Live, Zoom.us, Gotowebinar, Webinar Jam, or other free or paid options. Youtube Live is free. And Facebook just added a multi-user capacity so you can have group calls with video. At the time I'm writing this, Google Hangouts is still available and is a free option also. Then there is freeconferencecall.com. There will always be free options if you're a little resourceful in searching Google. I've personally always used Gotowebinar and found it makes things easy for me.

d. Skype support

I've seen some programs offer support over Skype. You could do this at asssigned hours to keep it from getting out of control.

Step Three: Add An Accountability Component

Without an accountability element, people aren't likely to implement your steps. After a few weeks, life gets in the way. That means they don't complete your 8-week or longer program. And you WANT them to complete, so you have happy clients and testimonials.

A simple method is to have people send you a report every Friday of what they got accomlished. If they didn't get anything done, they'll have an incentive to at least get something accomplished the next week so they don't have to send a blank report.

Daily accountability reporting is the most effective but also the most work. The longer the time between reports, the lower the activity level.

You could offer program options with no accountability, weekly or daily accountability. And they pay the most money for daily accountability.

 

Step Four: Add a "Done For You" Element

If you're selling a program for $5,000 to $8,000, you'll want to add at least one "done for you" element that you deilver by day 10, if possible. The reason is, this way people see a RESULT from your program within 10 days. I've mentioned elsewhere that one of my friends designs a website or blog for each new member. He has an outsource team set up that does this for him at a reasonable fee.

But the "done for you" element you provide depends on your niche and your program. It's not essential but it will increase the satisfaction rate of your members and also make the program easier to sell.

Step Five: Consider making "add-on" services available

Step 5.1 - Do you have a high-end service your clients would need?

If you're in an industry where there is a service you can perform that is worth $25,000 or $50,000 for a period of time. Nearly every coaching program has things that members need to get done. Of course, a lot of people have problems executing. So if you can execute on their behalf, they'll be more satisfied with your program.

Step 5.2 - Can you consistently maintain high quality of this service in volume?

For example, in the Kevin Nations model, according to my research sources, he put 170+ in his "Family." Could you really provide your high-end service to 170 people without falling apart at the seems?

Step 5.3 - Do the numbers make sense?

Let's assume you can deliver your service to 50, 100, 150+ clients. Can you net at least 20% or 30% while doing so? The advantage of the other models is they are very high net. This is something you really have to consider on a service-based model.

Depending on your program fee, these additional services could be made available for a fee, at cost or included in the program.

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