Hello Marlon here.

I want to share with you the story of how I discovered the 12-step formula for crafting sales letters that get responded to.

If you have something to sell – a product, an idea, a concept, a service – then my little formula may be the tool that finally lets you reach out to those people who need or want what you got and reel ‘em into your fold.

This letter will explain how I discovered a FORMULA, a specific sequence of words and ideas, that has proven over and over and over again to actually get people to buy, call, respond, fill out forms – or whatever else it is you want ‘em to do.

It’s the closest thing to a magic genie in a bottle that can make your dreams come true that you’ll likely ever find.

As proof of that, I might point out that if you’ve bought just about anything on how to write sales letters, you’ve read at least a watered down version of my formula. It’s one of the most emulated, knocked-off, plagiarized and copied formulas in all of Internet marketing.

But I’m not complaining. As you read my story, you’ll see why.

Today I don’t wear a watch, ‘cause I don’t need to know what time it is. I don’t usually have a cell phone on me because I don’t gotta take calls unless I’m in the mood.

And most importantly, I wake up when I want, go to bed when I want and don’t work on any particu­lar day unless I care to.

So life is good.

But it wasn’t always like that. To show you how I came up with this formula, I gotta tell you a story.

See, I graduated with my master’s degree in psychology back in 1982 when the oil market had crashed, wreaking total havoc on the economy in my home state – Oklahoma. If you’re in the UK, Australia, Japan or any one of about 72 other countries I have customers in, Oklahoma may not ring a bell to you.

But in the U.S. people know it as a state built around agriculture (mainly wheat) and oil.

So when the oil market crashed, there weren’t many jobs to be had. So when I went to career place­ment and announced that I had a 3.8 cumulative grade point average and I was there to interview for jobs, the lady behind the desk with the glasses hangin’ off the end of her nose literally said, “It’s a shame you didn’t get a job in accountin’. We got lots of companies coming here for that. Tell you what. There’s some books out in the lobby. Why don’t you go look through those.”

And that was career placement! It was maybe the worst or most shocking day of my life. There were NO jobs! And no job help.

Well, I decided to go to plan B. Ever since I was a kid, I had this bizarre fascination with marketing and selling. I can’t explain why. But had it I did.

I ended up in Dallas, Texas scavenging the scraps of any freelance direct response writing job I could get my hands on. And at night… well that was another story…

At night I applied my skills at telemarketing, timeshare selling – anything I could to make ends meet. Back then the big joke was, “I’m in sales. Sellin’ my house, my car and anything I got trying to make a living in sales.”

Once, I logged 30,000 miles on my beat-up car trying like the devil to sell insurance. Instead, I only sold ONE homeowners policy on a house ‘bout to burn down!

Thus, it may come as a shock to you that I was the one who somehow stumbled across this amazing formula for writing sales letters that has become almost legendary, although largely not attributed to yours truly as the one and only originator.

I don’t have a natural aptitude for sales and marketing. I wish I did. Sometimes I’m envious of those golden tongue sales people who do. The words roll off their lips like golden eggs from a goose.

In contrast, I’ve been fired twice from 100% commission sales jobs – which is a hard thing to get fired from. The only thing I had going for me was a veritable obsession with learning the secrets of people who could jot words on paper (or the Internet in today’s time) and bring in millions of dollars.

You gotta understand, when I began this quest I was eating 50-cent burritos and minute-30-second microwave corn dogs. My car smoked like a gigantic Cuban cigar lit with a torch.

It wasn’t a pretty scene.

And yet, I spent every last dime I could scrape up on books, courses, materials – searching for that illusive FORMULA that would be the equivalent of the goose that lays the golden egg – for selling via writing.

I’ll cut this story short. And tell you that I DID finally create such a formula. Oh, it wasn’t overnight. It was bits and pieces here and there.

I had a retail store and sent out direct mail. I mucked around with mail-order ads. I wrote freelance. I experimented every way I could. Until finally, almost magically, all the pieces fell in place.

I had the formula. Knew I had the formula. Knew how to use the formula. And once I did, things changed and changed FAST.

Soon, I was getting paid $7,500, $10,000+ to write sales letters. And then, I got invited to do semi­nars all over the U.S. and teach my formula as it related to creating sales letters for the Internet and online marketing.

One of my friends was named Jonathan Mizel, who was author of the only or one of the only print newsletters about online marketing and, as it developed, specifically Internet marketing. Declan Dunn was also part of my group. Declan had a massive web site that got record traffic.

And together we did over 120+ seminars around the U.S. (and even other countries) on Internet mar­keting.

One thing I want to do is give credit where credit is due. I was NOT the first person to get the idea of codifying a sales letter into a true step-by-step formula. That distinction would go to Bob Serling.

You have to understand that before this, the formula for writing a sales letter was pitiful.

For example – attention, interest, desire, action.

How do you suppose to write a letter from THAT? It’s a terrible formula. How do you get attention? How do you snag interest? How do you create desire?

Or here’s another: Problem, agitate, solve.

OK, that’s a good formula. But it’s a long way from being able to write a sales letter.

What happened is that Bob had this 16-step formula. But it was very different from what I was using in writing my copy. My formula had different steps and was only 12-steps long.

So I codified the formula and started selling it on the this very web site.

I’ve had a lot of people at seminars come up to me and tell me amazing stories. Like the FORMULA paid for their house. Or one guy made a million dollars. One guy (from UK as I recall) told me he used it to pay for his $650,000 house.

I never collected most of those testimonials because I didn’t want to make people think those results were typical. The Formula works. No doubt. But it isn’t gonna make everyone rich. I wish. But that isn’t realistic.

In my Ultimate Sales Letter Formula, I not only incorporate the latest psychological research, I go into secrets that simply aren't taught in OTHER courses.

On top of that, it's step one, step two, step three simple.

This is my live seminar from Boulder, Colorado in around 1997. It's raw, unedited footage where I teach my 12-step formula.  

You get a complete video breakdown my complete quickie sales page template that's my go-to when I'm in a hurry.  I ALWAYS make good sales with this template.  If you need a winner FAST, use this template.

People paid $3,000 to be there.  You'll get the whole transcript of my training word for word.  This is where I teach extremely important nuances of sales copy that can make or break your promo.