How To Increase Your Dollars Per Sale
-- In under 5 Minutes Even If You’re Clueless
What Will You Learn Today: How to make more money on 40% to40% of your sales by doing something that takes under 2 minutes
What’s So Great About That? Small changes swing big doors. Just a few tweaks here and there can cause you to double sales!
A couple quick updates:
If you’d like to DOUBLE YOUR SALES in 7 weeks, watch my “Double YourSales” super short video here.
Now, I’m going to be reporting on the revenue generated or NOT generated by today’s newsletter in next week’s newsletter. Or that’s the plan, Stan.
What if you could almost INSTANTLY make more money on 30% to 40% of your sales doing almost NOTHING?
Here you go:
They YELLOW box there at the bottom is called the bump. Usually, 30% to40% of people check a bump to buy.
Now, in this case, a lot of my customers have already bought my new product, so it’ll be interesting to see what results we get. Did any of my readers who hadn’t bought it before buy it?
It took me under 2 minutes to set up:
All I did was select the name of the product where it says Bump product name. I had already set the product up in my shopping cart.
Then I set up the access urls:
That was IT!
I can literally do that in under 2 minutes!
Here’s the MAGIC of it.
Last week I offered a special of buy 1 at half off and get 3 free. If you didn’t snag it, it’s too late. Prices are back to normal.
36% of the people checked off the box. That’s VERY common.
You say, “Marlon, it’s chump change, right?”
While just adding bumps or upsells may not seem like a lot of revenue, listen to this…
I have 7 factors.
When you increase each one by 10%, we DOUBLE SALES.
If you’d like to talk to me in a double your sales conversation where:
- I see if this method will work for your business
- I see if NOW is the time for you to do it, or if you have other priorities.
- I explain the overall structure of how we DOUBLE your sales. And how FAST can you do it? Is 7 weeks realistic for YOU?
Oh, the aim is to do it in 7 weeks. But that depends on YOU and the unique factors of your business, which is why need to chat about it.
To schedule a consult, go here.
I have time for roughly 4 consults this week.
So your transaction size is just ONE of the 7 factors.
Marlon, What Shopping Cart Do I Use?
Technology is always a question, right?
I use Thrivecart because it plays well with Infusionsoft.
But it also integrates with Digital Access Pass, Member Mouse, Amember, Optimize Member, Teachable and Wishlist.
What I love about it is it’s pretty intuitive to use and it’s FAST to set up upsells and bumps! I love that.
But it’s NOT the only cart in the game.
I also use Clickfunnels and they have a great BUMP module and killer order forms / shopping cart pages.
You can get them with an add on for Woocommerce if I recall. Woocommerce is free. And you pay for add ons. Here’s a nice article about adding order bumps to Woocommerce.
There are LOTS of shopping carts that can add order bumps. Automateyourwebsite.com does it as do many others.
Marlon, What About Upsells?
I didn’t do it this morning as I was pressed for time to get this out.
But another way to make more money is to have upsells. So after the customer orders the main product, they are presented with additional offers.
These are the difference between losing money buying ads and being able to make a profit.
You definitely want a shopping cart that can do it. And if they can do 1 click upsells that’s even better.
Sometimes we get so caught up in chasing after this or that idea, we forget that you can double sales just by making relatively minor adjustments to only 7 factors!
You don’t need a huge overhaul.
Incremental improvement can work wonders.
But Marlon, Do These Bumps
SERVE The Customer?
Or is it too pushy?
Here’s the deal.
You’re NOT shoving stuff off on them they don’t want or need. Your GOALis to help them add on things they need and probably want ANYWAY. But maybe they just didn’t think of.
You should be SERVING your customers and helping them get the results they want. Not shoving crap at them they don’t want or need.
How To Act On Today’s Newsletter
OK. How do you act on today’s newsletter?
- If you don’t HAVE a shopping cart, find one that can doMULTIPLE checkbox upsells.
They’re a game changer.
I’ve found that you can actually do more than one. I didn’t today due to time. But if I had time, I might have added another one.
I also think the order bump should CHANGE based on WHAT product they’re adding to their cart. That’s really not a big deal. Each separate product has it’s own bump.
- Start out creating 1 or 2 items you can use as bumps
Simple, logical and easy is good!
- Track the success of your bumps and test different ones
Your shopping cart should track the stats and allow you to improve your bumps.
PS: If you want to double your sales in as fast as 7 weeks, watch this short video.
If you’re an affiliate, the EPC’s are good:
Amazing Formula “The Course” (advanced)
- This is my super in-depth treatment of Amazing Formula. If you’re serious about learning to market on the Internet this is the ONE course to get NOW. It has a lot of intermediate and advanced information in it but starts at the beginning for newbies.
It’s not cheap. But neither is it expensive when compared to the value it creates and the other alternative solutions. Go here. What isUNIQUE about it is I draw from a huge amount of experience being full-time in this business since 1997 and owning roughly 4,000 books.I’ll put my marketing library up against anyone’s. So what’s UNIQUE is you get strategies and methods you’ve never heard anywhere else.No one else teaches them. These give you and EDGE because you have TOOLS no one else knows about. That’s especially important today when everyone is competing using the same information everyone else has. The bottom line is this is WHY I believe you can get superior results compared to other courses. If you’re wanting to learn intermediate and advanced methods and “new stuff” you don’t already know and you want A to Z coverage, this is IT.
The Fail Safe System (intermediate to advanced)
This zeroes in only on the Info Product Business. On Zoo and W+ you can buy a lot of beginner courses and possibly a few “intermediate” info product marketing courses or training. But you won’t find advanced training.There really is almost no advanced training on the Info Product Business other than the Fail Safe System. It’s advanced information, although not assweeping and comprehensive as the Amazing Formula Full-Blown Course above. The price reflects that but is considerably more than you’d pay for an introductory or intermediate course on info products. Click here to see it.
How to Create High Profit Info Products
This is my info product creation training for BEGINNERS.
There’s not a lot of “new” methods in it like my intermediate and advanced courses above. But it’s 100+ pages of solid, step-by-step information, albeit not with the numbered steps and screen caps in Product Dashboard.Recommended for newbies and beginners. See it here.
Push Button Letters
One of my all-time best-selling products that started a whole genre of software. Fill in the blanks. Click a button. Get a sales letter. See it here.
Big Ticket Dashboard
If you want to sell big ticket coaching but don’t want to pay $5,000+ for a coaching program, this under $100 product will teach you many of the same basics the expensive programs teach you. Do NOT buy this if you’re wanting software. And don’t buy it if you expect it to be as comprehensive as a $5000 coaching program. And don’t buy it if you don’t want to do webinars or get on the phone with people. Listen, you need some hustle in you to sell $3,000 to $20,000 packages. But this DOES have all the basics you’ll find in far more expensive programs. See it here.
Marlon’s Book of Secrets
Imagine being a fly on the wall and listening in on my conversations with multi-millionaires and incredibly talented marketers. Well, this book is the next best thing. It contains the cream of the crop secrets I’ve learned in a lifetime of being in this business. See it here. Oh, the book has typos. I’ve never taken the time to fix them. If you can’t stand that, then don’t buy it. I personally care about the quality of the information, not my ability to hire a proofreader. What’s UNIQUE about this product is you won’t find many of these secrets anywhere else because they are based on my experience.You’ll get ideas you won’t get anywhere else. This is NOT a step-by-step training product like my Dashboards. If you want step-by-step, buy aDashboard.