The secret of sellling products in 2024 is making them "High concept"
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-Anthony Smith,
Virtual Sales Pro
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From: Marlon Sanders
RE: New Way To Sell More
Friday, March 5 12:07 pm
Helotes, TX
Hello,
Marlon here.
Yeah, I know. It sounds crazy.
I'm going to show you:
* What high concept products are
* Why they sell
* How to come up with the ideas
* Who will buy 'em
* How to price 'em
* And how ChatGPT helps you along the way
On Thursday, March 7 at 5 p.m EST I'll be revealing and demonstrating a method to get people to almost instantly see the value of your product.
And be willing to pay attention.
It's my new Offers discovery (Yes, it will be recorded.)
Either you get 10X your money's worth or you don't pay me one cottin' pickin' dime and you can tell me to shove it where the sun don't shine.
Times have changed.
Today, people have found a way to sell the lights out of info products, courses and coaching programs.
And the key is that they get people to sit up and pay attention to the product in THREE SECONDS.
It’s called the HIGH CONCEPT offer.
It’s NOT like other offers. It’s different. These are the offers that have made me the most sales. They're all High Concept Offers.
And basically, what it does is reach into people's brains and flips the buy switch that makes people WANT it.
Allow me to explain what it is and why it's needed.
And today, people are making veritable fortunes selling these high concept products on Facebook, Twitter, Linked In, TikTok and to their email lists.
Yet, no one is teaching it.
But if you get this ONE THING right, it makes everything else 10X easier to nail.
Here’s the scoop:
Not all products are created equal.
But due to A.I. and the proliferation of products, the savviest marketers have found a new way to come up with product ideas, price them, package and deliver them for blockbuster profits.
Today, if you really want your offers to sell like crazy, you need what's called a "high concept offer." This is literally the one thing that reaches through the noise into people's brains and flips the buy switch.
You say, "Marlon, what's a High Concept Offer and exactly how will this help me get more sales than I got now?"
And the short version is that it’s a new way to sell info products that cause people to sit up and pay attention to what YOU are selling vs. someone else.
The term comes from the movie industry. Most movies are based on a “high concept.”
In my new seminar, I want to share with you the fascinating things I’ve discovered in my research about these products and offers.
I want to show you the whole ball of wax. And you don't owe me a dime unless I can deliver in spades.
Here are the problems high concept offers solve for you
Problem #1: Shortest attention spans in the history of the world
Fact: Recent studies say the attention span is now 8.25 seconds, which is 4.25 seconds less than in 2000.
Fact: Goldfish have an attention span of 9 seconds, which means they can focus longer than humans! Source (1).
What this translates into is people have shorter attention spans than ever. So you have less time to get people interested in your product or service.
Problem #2: People are flooded with emails and commercial messages
"Back in 2007, market research firm Yankelovich ran a survey of 4,110 people and found out that an average person sees up to 5,000 adverts every day.
Today, that number is even higher and the average person sees around 10,000 ads per day, though only a quarter of that or less will be relevant." Source (2)
Well, my latest research has uncovered a method that is 100% legit and works to counter this lethal trend, so your offer gets seen, noticed and paid attention to..
It's called the "High Concept." And in a second, I'll explain how it's actually borrowed from the TV and movie industry.
Problem #3: More than ever, products and offers are seen as commodities, which pushes down the price you can charge
"Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. Sellers are drawn into increasingly intense price competition..." Source (3)
In other words, people aren’t willing to pay a premium price as they view your product as a commodity or something they don’t want or need right now.
The solution is to know how to create High Concept Offers that captivate the imagination. And make people almost instantly want them.
Problem #4: Because of the above, it's easy to get confused or lose focus. What do you sell? Who do you sell it to? Why will they buy?
All of the above issues combine to make quite a pot of confusion and indecision. What do I sell? At what price? To whom? Why will they buy it?
These are the issues High Concept Offers is designed to solve for you.
Problem #5: "What if I just don't know or don't have enough ideas or the right ideas? What if I'm just stuck or simply don't have time to figure everything out?"
This is where ChatGPT comes to the rescue. It excels at coming up with ideas, articulating ideas, helping you save time and push through mental blocks and resistance -- when you know how to use it the right way.
Problem #6: What if I'm selling affiliate products?
I get that I could create my own products. But I'm an affiliate. Can I use the High Concept Offers method even if I don't have my own products?
The answer is yes. Because it's all about the CONCEPT, not the product.
The Scoop Behind My Latest Discovery
On the survey above, my customers ranked these issues 2X as important as the next closest option: What to sell, at what price, who to sell it to and understanding why they will buy.
But I wasn't sold on actually putting on this seminar until something happened and caused the combination WITH High Concept Offers to happen.
Then, I was like, "OK, wow, I really have something here my customers need to know about and will benefit from.
High Concept Offers are super powerful.
For example, in the field of self development alone, you have Think and Grow Rich has captivated attention and pocketbooks since April 4, 1937. And isn't slowing down anytime soon.
Anthony Robbins firewalk, The Secret, Earl Nightingale's Strangest Secret, The 7 Habits and many other High Concept Offers abound.
And every industry has them. Your job is to find YOURS! And that's what I want to help you do.
HERE'S EXACTLY WHAT YOU'LL Discover
How to Whip Up Your High Concept Offer
Who Will Buy Your High Concept Offer And At What Price?
How Will You Get People To Buy
How Does ChatGPT Make It Faster and Easier?
Here's What It's NOT
You're probably wondering, "Marlon, if I DO love your High Concept Offers, how much do I pay. So I built a "cost eraser" for you.
Get My Event Free!
I wanted this to be a 100% no-questions-about-it-win. So I'm giving you my cost eraser bonus -- You get 90% commissions on a $34 product I created this year called Marketing Salvation. This product always sells for me. People love it. And it appeals to almost everyone. The current earnings per click is $4.79 and the conversion rate is 14%.
Just 3 sales and you've made paid for the event. This is my cost ERASER for you.
30 Days Email Consultation
When you go ahead and let the charge run through the day AFTER the event (you can cancel before then), you'll qualify for 30 days of email consultations. Just post your questions directly related to the training at getyoursupport.com, and I'll answer them.
This way, if you have one of those nagging questions that stops you from getting started, you can get it taken care of.
If you don't love it, you don't pay
Attend the seminar. At the end, I'll give out instructions on how to cancel. So in the unlikely event, you don't feel (in your opinion) that you got 10x the value, just follow the very easy instructions to cancel (no hassles).
Invite your spouse and kids at no additional cost
Maybe your spouse, son or daughter could use this training. You're welcome to have them view the live stream with you. Yes, the event WILL BE RECORDED.
Here's What People are saying
FOLLOW THESE SIMPLE STEPS
STEP 1
Click the button below and enter your payment info. You will NOT be charged until 1 day AFTER the event. At the end of the event, I'll give you instructions on how NOT to be charged in the unlikely event you feel it wasn't worth your time and money. It's fast and simple to cancel, but you won't want to.
STEP 2
You'll get full access to the complete, unedited mind-blowing event recording.
STEP 3
You will NOT be charged until the the day AFTER the event. You pay ONLY if you feel it was amazing information.
STEP 4
After you pay, you'll have access to 4 weeks of follow up email consultation in case you have a nagging question or two.
You really can't lose. You pay me NOTHING unless you agree it was 100% worth the price and much more!
Get registered right now
LivE training
Thursday march 7. at 5 pm est
Or, you can pay now and save $$
This offer is a one-time event and won't likely be repeated.
Best wishes,
Marlon
P.S. If you'd just as soon go ahead and pay for the event NOW, you do save $20. Either way, it's going to be an awesome event. See you there.
(1) Source: https://www.thetreetop.com/statistics/average-human-attention-span
(2) https://siteefy.com/how-many-ads-do-we-see-a-day/#:~:text=Back%20in%202007%2C%20market%20research,or%20less%20will%20be%20relevant.
(3) https://hbr.org/2021/05/dont-let-platforms-commoditize-your-business
(4) Business Building Blueprints by Dan Kenne4dy, p 6.