Four Ways to Increase Sales Fast

This is probably the easiest money in your whole business. And almost nobody does it.

Right now, your client finishes your program, gets great results... and walks out the door. All the trust you built walks out with them.

There's a strange little offer that fixes this. It's an upsell and a downsell at the same time. The client pays you every month for a year -- and feels like they got a bargain doing it. For example, one of my clients charges $1,500 for a short program. With this offer, just eight people saying yes would be more than $5,000 coming in every month before the month even starts.

• The exact words to say at the end of a program that make "keep going" feel like the obvious choice -- no pressure, no pushiness
• How to cut your price in HALF... and still make far more money from each client
• Why a group of six is almost too small -- and the group size that keeps every session lively
• The "what would I even DO in there?" question answered -- even if you think your topic doesn't lend itself to a group
• The gym lesson that explains why some people happily pay $1,000 a month when a $20-a-month option exists right down the street
• The one thing you must NEVER decide for your clients (most coaches do it without realizing it)
• How a famous marketer sold his first mastermind by simply letting the room experience one first
• What to do with half that monthly money so it starts bringing you new clients on autopilot

Most lead magnets attract freebie seekers. People grab the checklist, never open it, and never buy.

Years ago I picked up a little book at a used bookstore. The idea behind it was so clever I never forgot it. It's a lead magnet that almost NOBODY requests unless they're already planning to buy. And by the last page, they're sold -- on you.

It won't get you a flood of opt-ins. That's the point. It gets you buyers. And when one out of every two or three people who ask for it become paying clients, the math on running ads to it gets very, very friendly.

• The simple title formula that makes tire-kickers ignore your freebie and buyers grab it
• The chapter structure that quietly makes you the ONLY sensible choice by the end -- without ever sounding like a pitch
• Where to drop your offer inside the book so it reads like help, not a sales letter
• The back-of-the-napkin math that tells you exactly how much you can afford to spend to get each request
• Why this one is so easy to buy ads for -- even if every other ad you've tried has lost money
• How to adapt it to almost any coaching, service or info product niche (I give examples)

Phone sales work. For example, one of my clients closes about 60% on the phone. But here's the problem: every sale costs you an hour of your life. You can't scale an hour.

There's another way. I've watched marketers sell $1,500... $6,000... even higher offers through a short back-and-forth of messages. No call. No pressure. No "let me check with my spouse" stall at the end of a 60-minute pitch.

• The simple 2-step message sequence that lets the buyer "raise their hand" twice before you ever mention money
• Why you should NOT put the price on the page (and what to put there instead)
• What the price sheet should say so the investment feels like a bargain instead of a shock
• The reason offers die when presented "cold" -- and the warm-up that makes people practically ask you to take their money
• The "hours of content" rule of thumb that tells you when someone is ready to buy without a call
• A sneaky way to warm people up using a private series they can binge -- no public channel needed, and no embarrassing view counts
• When a webinar beats messages -- and the price line where that flips

If you need money THIS month, this is the one.

Most people think a workshop has to teach everything they know. Wrong. The trick is to slice off ONE narrow, high-interest piece of your topic and teach just that for two or three hours. Ten people at $100 is a thousand dollars. Five people is still five hundred. Not bad for an afternoon.

And here's the part most people miss: the workshop can sell your bigger offers FOR you.

• How to find the "thin slice" in your topic that people will pay for TODAY
• The workshop sales page style that sold these over and over -- and why you may want the opposite style for your audience
• Where to place your pitch inside the workshop (hint: not at the end) so it flows naturally and feels like more help
• How workshops quietly pull back old leads who fell out of your funnel months ago
• Why running two a month is easy -- and how they stack into a steady side income
• The one-line way to invite people into your bigger program without a "sales call"