Fail Safe System Live

Session By Session

Let's Take A Closer Look At Each Tuesday Night

What's really cool about our first Tuesday night is you'll find yourself wanting to use this for all kinds of things, not just getting money. When you have tools that work, a light goes on, and you'll see how to use them to help your church, group or organization, or even your dentist, doctor or chiropractor. Instead of being a "monkey-see, monkey-do" copycat, you'll know the why behind every what and how. That puts you in the driver's seat.

We get off to a bang with how to simply, easily and quickly design pages that get 40 out of 100 people (or more) to enter their email address and subscribe to your list. Right off the bat, I save you years chasing models that don't build email lists. From day one, you'll be building your list, and that's one of the best decisions you'll ever make.

What most people never tell you is that lists have incredible staying power. Yes, SOME people unsubscribe. But it's equally true that 10 years LATER people will STILL be on your list, opening your emails and buying.

This session takes you through your first transition from consumer and buyer to LIST OWNER. Once you get a taste of that, you'll never go back. Your view of marketing changes forever when you have a list and sales come in while you sleep.

You'll discover how to find your "sweet spot" at the intersection of passion, ability and market, proven back end models, how to start with the back end, 6 traffic models to choose from, a big insight into getting visitors, and the acid test for your freebie that MOST freebies don't pass. Then I share a specific method of testing different opt-in freebies to make things go 10x faster, plus 4 specific recommendations for your freebie. I also cover Facebook, YouTube, WSOs, affiliate marketing and joint venture secrets. In short, all your critical bases are covered.

What About Getting Traffic, Visitors And Leads?

I don't just TELL you to build a list. I fully cover the magical elixir of your list, which is getting high-probability responders and buyers ONTO it, with my 10-part knowledge transfer on affiliate programs. It's as though you plug directly into my brain and get exactly what you need to know, without the fluff and overwhelm.

This is where you get my info on retargeting, 2-level programs, JV Zoo, early email strategy, and a little tactic I used to get thousands of affiliates to jump on board over the years. I even give you the simplest method virtually no one uses for adding new affiliates almost daily. I pull back the curtain and show you the levers that cause affiliates, right now today, to click send and zap out YOUR email for YOUR product to THEIR list.

Make no mistake. That one action brings in virtually instant sales, often by the hundreds or even thousands. Plenty of people have done it for a year or two or three. What I give you is lessons from having thousands and thousands of affiliates promote since 1997 to the tune of millions in online sales. I also draw the line between affiliates and joint ventures and teach both sides of that equation.

"But Marlon, What About The Pitfalls?"

We're all concerned about making enthusiasm-crushing mistakes when starting out, right? Don't fret. There are 7 minefields to avoid, with multiple points on each one. Knowing in advance what NOT to do can be just as valuable as knowing what TO do, or more. That's why every one of our four Tuesday nights includes the "must know" pitfalls for that module. Just one of them could save you untold pain and heartache. While you can learn from painful experiences, I'd just as soon learn from pleasant ones. I imagine you would too.

I love this session. It has literally been a lifetime in the making. Anyone can take a topic and make it complex. It can take a lifetime to strip out the fluff and get to the 20% core that delivers the real results. BOOM. That's what I deliver on our second Tuesday night.

Ten years from now, it wouldn't surprise me to find you STILL drawing strength, wisdom and lessons from what you learn in this session. That isn't unusual with what I teach. I know from my support desk that people who bought from me 10 years ago and longer still come back to me for their logins after a computer crash.

After Week 1, you'll have what you need to deposit folks with a good chance of spending money with you right into your marketing sequence. In Week 2, you learn what that sequence does: take them from where they are right now, sharpen their desires, defuse objections and build value far in excess of the money you'll be requesting. Just as I'm doing for you right here, right now.

This is such an EXCITING session because it's an ability you can use ALL your life. You're always seeking responses from others, whether it's helping a son or daughter land a job interview, promoting a product or idea, or selling the concept your church, group or organization stands for. We look behind all of it to cause and effect, and I lay out the chunks and elements that make up the structure of persuasion.

A Marketing Sequence Is Like A Puzzle

The whole key to this session is the Marketing Sequence. What a vast amount of learning and experimentation taught me is that persuasion is the result of steps in a sequence. Take the right steps in the right order, and the odds a person takes the action you want are in your favor. That's what it's all about: putting the odds in your favor.

I compare it to making a cup of coffee. Put the coffee in cold water and you won't get a very tasty result, because the steps were out of order. But put the water in the pot, the coffee in the filter and the filter in the receptacle, click brew, and MAGIC HAPPENS. Marketing works the same way. Without these sequences you're taking a stab in the dark. WITH them, the results can be quite EXHILARATING. There's nothing quite like putting your words on the Internet and having money pour in faster than you can count it.

Some people think writing sales letters, videos or webinars is hard, or the domain of "someone else," or that they just "aren't good at selling." They can throw most of what they've learned about "selling" out the window. We're talking about specific psychological sequences and chunks proven to get responses. With my Master's degree in psychology, I look at what's going on inside the mind. When you really "get" that, it's largely child's play. I've even heard it called "duck soup," whatever THAT is!

Before I figured out how the pieces fit together, I can't tell you how frustrating it was. I'd work my tail off on a sales letter, test it, and it'd bring in as many sales as a dead duck has quacks. Then I learned to assemble the right chunks in the right order, and things changed almost overnight. I wrote a letter for a self improvement / NLP training, and money started coming in. Then a letter offering hypnosis tapes to bowlers. That one brought in money too. Later I was running ads in 72 cities with orders coming in day and night. When the Internet took off, holy smokes. Sales kept growing, almost daily.

Napoleon Hill said what you can conceive and believe, you can achieve. What he didn't say is there's a whole 'nother level where you achieve things you didn't even conceive of, because your momentum carried you there. I got hooked on it, and still am to this day. You will be too, once the power is in your hands. On our second Tuesday night, I transfer that power from my hands to yours.

This Is Where You Get The 5 Elements The All-Time JV Zoo Sellers Use

To top off this session, I transfer the "5 Elements" I spoke of earlier. With them, you can look at a sales letter, video or webinar and predict how well it'll sell. You can troubleshoot one that isn't working. Imagine looking someone square in the eye and saying with total confidence, "This will sell more if you add X right here." Once you master this, you'll practically be a sales engineer, able to reconstruct, deconstruct, build from scratch and change entire sales processes.

You'll also get the 3-step checklist for your sales process, which has a great deal of research behind it, with actual examples and insights from my own business and sales letters. It stacks right on top of the 5 Elements.

Then we tackle a big sticking point: where and how to get product ideas you KNOW will sell. I give you my 8-step process for coming up with hot product ideas. After these 8 steps, I dare say you won't be stuck any longer. Your brain may be ON FIRE with high-profit ideas begging to be created. Technique one alone is a super simple method TJ Rohleder has used to produce winner after winner for 20+ years. I've used each of these methods since 1997 to build my arsenal of best-selling products.

And believe it or not, Week 2 still isn't finished. We kick into high gear with my complete presentation on Core Sales Psychology, expected utility, cognitive imbalances, when to use sales letters vs. webinars or video sales letters, key webinar differences, webinar sequences, the high concept pitch, the VSL pitch sequence and the speech pitch.

I start you off with my "Map" for back end products. It's a specific PROCESS I've developed to help you avoid detours, minefields and mistakes and get where you're going FASTEST with the least effort. This is where the FUN is, because it's where the REAL money is. You'll quickly fall in love with the back end, and it wouldn't surprise me if your mind lights on fire with possibilities. I literally give you the map from point A, no big ticket sales, to point B, Big Ticket Sales.

This is where I show you how to create info products even if you don't consider yourself an expert. Once you know the product will sell, WHY people will buy it, and the ADVANTAGE it has over the alternatives, you can produce it with confidence. Lack of confidence is the main reason people get stuck, and I give you the tools, templates, systems and mindset to reverse that. After that, it's just a matter of getting it done, which is pretty painless with modern tools and software.

Then we move on to membership sites, based on my experience having 500 people a month paying $67. It's really sweet when you have automatic money coming in every month. And there's no reason you can't do it once Weeks 1 and 2 are purring along like a well-oiled machine.

Create It Once And Get Paid Almost Forever

This is also where I explain how I created software programs that still bring in sales and cash 10 years later and longer. My software has sold thousands of copies around the world, and I'll share just how simple it can be and exactly how I did it. My friend Jeremy has crushed it with software, and it's the ideal addition to add perceived value to ANY big ticket offer. You might assume you'd have to spend an arm and a leg to get software created. But with the right plan, you can spend as little as $100 to $500 and get something that could bring back thousands and thousands for years to come.

Imagine the look on your relatives' faces when they ask with that skeptical look how your Internet business is coming along and you say, "Great! My newest software has really taken off!" That'll shut 'em up real fast. You, a software developer! Who would've ever thunk it?

I also cover the audio and video information you need to look and sound like a pro: what microphone to use, how to record audio and video, software options, green screens, masking, lighting and how to do those fancy intros.

And that's just the start. You get my 7-part MAP for creating FAST back end products, followed by my 9-part transfer of key knowledge about the back end. You'll learn about doors number 1, 2 and 3. The 3 keys. 4 sequences. Spinning off many angles. Profit splits. The Repair/Improve/New trilogy. Hand raisers and selling back ends.

Then comes a brain dump on membership areas where you deliver your products in a password-protected area. What are the software programs? What are the options? What do I recommend, and why? Then a 5-part walk-through on software: how I found programmers, outlined products, made improvements, and the language I used and why. There are 7 important tips and 5 steps to starting out.

The first three Tuesdays flow naturally into THIS end result: the ability to design, build and control a predictable and scalable income for you, your business and your future. For me personally, predictability and control sum it up. I wanted to PREDICT and CONTROL my income, and not be DEPENDENT on others for it. Your own thoughts, ability and knowledge determine your income.

On our final Tuesday night, you arrive at the pinnacle: predictability and control. I've thrown in the automation BECAUSE to have control and predictability, you NEED the automation. I don't have space here to explain it fully. It'll all be crystal clear when we get there live.

I start with what you can and can't automate, although that changes as technology changes. New things become possible almost daily. Next, I protect your rear (and your assets) with a few things that keep you from being stolen from. Then I fly into high gear on how to increase your income virtually automatically, how to get bigger chunks of income, and my growth income template.

I made a special study of how businesses grow, ordering every book on Amazon I could find on the topic and spending hours and hours wading through them. To duplicate that research, you'd need hundreds of books, thousands of dollars and at least a year of reading and extracting the essence. You get the distillation of it, plus my own experience, in one session. As the old saying goes, "If you aren't growing, you're dying."

This is the session that adds PREDICTABILITY to your business and cash flow. It's the "worry remover," and it could save you endless sleepless nights. Just the other day, I shared one of these key distinctions with a friend going through a rough patch in his business. It was as though the waters parted and he saw a clear path back to his former prosperity.

You'll get my discussion of 1-click upsells, telephone continuity, $1 trials, the done-4-u sequence, my V x M formula for increasing your income, how to get bigger chunks of income, and key data about business growth. You'll explore 4 ways to increase your income, systems, must-know info about hiring, managing and outsourcing, 3 procedures, 6 routines, 5 key points on competitive advantages, 7 points on creativity and 6 ways to know you have a problem with your talent.