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From: Marlon Sanders
Hello,
The date was December 3, 1998.
That is when I created the first rendition of my formula that I have personally used to sell millions of dollars online.
It's a cookie cutter I repeat over and over. I've done that at least 122 times. You can start using what I call "The Writer's Secret" 2 hours and 58 minutes from right now, even if you don't like to write.
Even if you think you've seen it all or heard it all, this is something you might want to pay attention to....
If you'd like to make your living sitting at Starbucks pecking a few keystrokes here and there, or while sitting at a sidewalk cafe or on the beach, if you'd like to generate income almost anyplace, anywhere, anytime, then this might be the most important letter you'll read this year.
Since 1998, I've been living what I call “The Writer's Life.”
It's VERY different from what almost everyone is teaching about Internet marketing today.
There are 3 things you should know about this "cookie cutter" secret:
- All you need to rock and roll with “The Writer's Secret” is your laptop. I've operated my Secret in the Gold Coast of Australia, Wakiki beach in Hawaii, Netherlands, UK, and other cities and countries across the U.S. and around the world.
- Unlike other models, systems, ebooks and methods, you won't need to whip out complex spreadsheets, stare at your computer screen all day long or do battle with Google. You need to be able to write or talk.
- It creates steady, predictable income. Which is why I call it a "cookie cutter." You're going to do the same basic things every month. And just repeat the formula over and over and over.
Each month you'll know exactly what will generate your income that month, pay your bills and support your lifestyle.
You won't have the “feast-or-famine” worries of product launch models. You don't have to whore your list out to every marketer under the sun to rack up reciprocal mailings. The Writer's Secret is Evergreen. I've been doing it since 1998.
I know you've heard that before and much more. So before we go on, let me prove that statement to you. We're both adults here and I don't expect you take what I say at face value.
a. Go to http://www.archive.org
b. Type in higherresponse.com
Here is what you'll see:
As you can see, the web site goes back to 1998. Actually, I believe I had the site there before then, but that may be as far back as archive.org goes.
Prior to 2 months ago, I would have shown you some eye building screencaps of my income. But with the new rules in effect since December 1, I don't think I can legally do that.
You can research me on Google if you want or ask about me in any Internet marketing forum. Or, you can read more about my background here.
There are many more things I have to tell you about it because I realize this is different from what you're being pounded with every day in your email. It's under-the-radar and that's why I call it a “Secret.”
In a minute, I'll get into what the Writer's Secret is, how it works, what the advantages are, and whether or not it's something you might want to look into further, but first permit me to give you a little back story.
I think this might get rid of some of your concerns and blow up a few common myths.
Right now I am sitting and doing a little writing at my favorite Starbucks in San Antonio.
What I write today I'll sell this week, this month, next month, the next six months, the next year. Quite possibly or quite likely I will be selling it five years from now or maybe even ten years from now.
I literally have products that I wrote ten or twelve years back that still sell and put money in my bank account regularly.
In other words, what I do for a living is write something once and sell it over and over again.
The way I see it there are 2 choices in life:
1. You work once and get paid for that work once.
2. You work once and get paid for it over and over and over.
You know you could spend your life working for other people. You work once and you get paid once. And then you then put food on your table, pay your bills, put gas on your car, feed your mortgage payment. You gotta go out and work some more again.
The problem is, there's no leverage or freedom in that. Doesn't it make a lot more sense to do something once and get paid for it over and over again. Instead of working for other people, you work for yourself. You own it, you keep the ownership, and then you sell and market it over and over.
While I've been fortunate enough to sell millions of dollars of my info products, I am not the greatest writer in the world. Certainly not the greatest marketer nor sales person in the world.
In fact, quite the opposite: One time I racked up thirty thousand miles on my car in six month trying to sell life insurance. Instead, I sold one home owners insurance policy on a house on about to burn down. My manager put his arm around me and said, “Marlon, I don't know how to tell you but this really isn't the kind of house we wanna cover.”
And I couldn't understand why. So I'm certainly not a “born natural” at marketing.
In grammar class in school, I dangled my particulars, objected my prepositions and mismatched everything I could. When my teacher returned my papers, they bled more red than a war movie. I remember I got an article published in a business opportunity magazine and my teacher wanted to know why I wanted to publish crap like that.
In 1981 I graduated at the same exact time the oil market crashed. I'd stroll into an “information interview” bright-eyed and bushy-tailed hoping to get hired, not realizing they were laying people OFF, not adding them on.
The only thing I had going for me was a dream of doing writing and consulting and the things I do today. Sometimes, all you have is your dreams, and you tie a knot and hang on.
Since there were no jobs to be found. I tried 100% commissions jobs selling retirement plans which were really whole life insurance plans. That didn't last long.
I had a friend in Dallas, Texas where the economy is always strong, even in recession. in the day time, I mucked around as a freelance writer. At night, I flailed away at sales jobs like telemarketing and timeshare sales to pay the bills.
In the daytime, I mucked around as a freelance writer. I won't go through my life's history. But I can tell you that eventually I got a job as a starving writer at a company in the very early days of the Internet.
Out of that job, I made connections and began putting two-and-two together. The job gave me a chance to try out different writing formulas and get experience under my belt.
Eventually, I stumbled across a formula for writing sales letters “that hit.” Before I knew it I was getting up to $10,000 to write my persuasive letters for clients.
My best client had Franklin D. Rosevelt's olympic-sized swimming pool in his bedroom. (Franklin D. Roosevelt was a famous President in the U.S.). He was rumored to be worth $600 million. He paid his invoices within 10 days. That was good enough for me.
Because of my early exposure to Internet marketing, I created and sold info products on the Net almost from day one. My early products only brought in $3,000 or $4,000 a month.
Then I hit a “gusher” that brought in $2,000 to $7,000 per day.
The sales poured in and kept pouring in month after month. I created more products, hit more gushers and, as they say, the rest is history.
Or not exactly.
Because that was then and this is now. You care about what's working TODAY, not yesterday. And what can YOU do to make things work for you.
Click here to read the rest of my story.
To understand how this works TODAY, let me explain the six forms of income the Writer's Secret creates...
The 6 Types Of Money You Make In The Writer's Secret
What's kinda cool about The Writer's Secret is you can make 6 kinds of money that you use for DIFFERENT purposes:
1. Gravy Train Money
This is writing and selling ebooks.
It's simple and fun for me. If it isn't for you, you can choose an alternative. I personally like finding new, interesting ideas that solve problems or help people get results and then writing about them.
But I enjoy researching.
2. Debt Liquidation Money
This is the money you get when you sell upsells that are a bundle of your prior products at a discount. This is money you apply toward debt liquidation.
3. Cover all your bills each month money
You do this with a membership site.
You don't HAVE to have a membership site. But it's really useful because you get the recurring billing money coming in every month. And since you have bills coming in every month, it's comforting to know you have income coming in to match the bills you have.
4. Fun money
Fun money is whatever else you do during the month that generates money. Fun money can pay for toys, vacations, fancy cars or whatever you want. Your own imagination is the only limit. You can create and sell webinars, promote affiliate products, promote other recurring billing membership sites, or create and sell more in-depth training programs.
4a. 4-6 week webinars on my new ebooks
This is great because you're still excited about the topic and the people buying from you are also excited about the topic.
I charge $297 to $697 for these. But $199 isn't bad. It's easy money. You hop on a webinar and talk for an hour with a few power point slides. Then answer some questions. It's really a no-brainer. And you can record it and sell the recordings later.
4b. 90 minute – 2 hour one-time webinars
You can sell these for $50 to $100, or more if you have a really hot topic
5. Future Savings Money
You can pump out a promotion for your webinars to your resellers and get a nice bump in income. You toss this money right into your retirement or savings account.
6. Gusher Money To Buy Cars or Toys With
I'll explain in a minute how you can get lucky and hit a “gusher.” If you do, then that is money over and above all other money. You can't count on hitting a gusher. It's a hit and miss thing. And most of the time you'll miss. But if and when it happens, and it has happened for me more than once, it's a GREAT thing!
I used one “Gusher” in the amount of $25,000 cash windfall to pay off some IRS debt, credit card debt and had money left over for other stuff.
Why "The Writer's Secret" Differs From How Most Others Do Internet Marketing
The way I do this business is very different from what many others do or teach.
See, there are lots of ways to make money in this business. Let me go through some of them by way of contrast:
There's the tycoon way where you get an office, employees and become a professional business manager, empire runner. I had 8 employees and lost more hair over it. And I don't have many hair strands to spare.
The product launch way.
You assemble a huge, massive product, work all year to get people to owe you reciprocal mailings, manage complex social relationships and pray to anyone who will listen that your letter converts during the massive launch.
Because if it doesn't, you'll be calling Ray Edwards or another superstar writer in the middle of your launch begging for a quick fix.
Your merchant company will hold back 10% to 30% of funds, maybe more for up to 6 months. Your refunds will run as high as 30%. You have to pay commissions out of pocket and risk negative cash flow in addition to paying upfront for the fulfillment of your product.
Six months later, after paying out 50% or more in commissions, getting your merchant account holds released, issuing all your refunds, paying for all your product fulfillment – you might end up with a really hefty net figure in your bank account – or not.
I tip my hat to the guys and gals with enough social savvy, networking expertise, pure moxie and entrepreneurial instincts to pull this feat off.
It's just not my cup of tea. I like steady, consistent, predictable, and LOW STRESS. That's my style. That's my method.
The CPA network thing -- You promote pure cost per action offers, so you have no product of your own. The Google ppc to cpa offer is dicey to say the least. There are some guys smart enough and persistent enough to pull this off At least for awhile.
I give them props and admire their superb intellect for figuring it all out and adapting to the endless changes.
Pure affiliate models -- You only promote affiliate programs. Most beginners start this way. But I've always said the best way to build your list as an affiliate is to create your own products.
The other issue on the affiliate model is you STILL need traffic. Which leads you back to organic seo, ppc or buying ads. All of those methods are valid and work. I just find what I do to be simpler and easier.
Contrast those to my way of doing business:
1. You go to Starbucks, your back porch, the bookstore, a bed-and-breakfast, a cafe, a beach or any other place you want to write.
2. You take your laptop with you.
3. You write or talk.
If you just can't write, you research, make notes and create outlines for screen capture video products. But for me in my world, I like to write. So that is what I do.
Now, what to write, how often to write it, what to do with it once you've written it, how to make money from it – these are all parts of “my model.”
Here are the benefits of my model vs. what I see others doing:
1. You don't have to do large, complex product launches
I do small launches, mostly to my in-house list.
Instead of betting the farm on a massive launch, create much smaller predictable income streams
Each stream I create brings in $1,000 to $2500 per month AFTER the initial blast to the list is over.
It's nice to make that $10,000, $30,000, $50,000 blast to your list in 30 days. But I care a lot more how much comes in predictably month-after-month.
Of course, these are my numbers and I have a large list and affiliate network. They aren't what you can or should expect to do as a beginner.
The point of the model is, you do the work once and get money in month-after-month.
2. Relatively low stress
Compared to doing seminars or product launches, this is a low-stress model. I'm not saying it's all a bed of roses. It isn't. Any business has it's less-than-perfect moments. But in comparison to highly complex models, I find the simplicity utterly refreshing.
Really, it's a very simple model. Each month my game plan is pretty much just like the month before. That makes it a cookie cutter.
3. No rocket science needed
I've found that a lot models require you to practically out-think and outwit Google. More power to anyone who wants to do battle with a billion dollar corporation. I prefer shooting fish in a barrel, to pull out an old Bill Myers analogy.
4. Trades products for dollars instead of time
Here is a BIG feature of what I do. A LOT of models in this business make a lot of money. But they STILL primarily trade dollars for time. You know, if you have a high-end coaching program and spend all day on the phone doing conference calls and consultations one after the other, this isn't freedom to me.
It's just an extremely high paying job. Nothing wrong with it. I just prefer my reading time, my chill time, my do whatever I want when I want time, my bookstore time, my coffee shop time – and so forth.
It's not that I don't occasionally trade a small part of my time for dollars. But it isn't the bulk of my income nor the way I spend the vast majority of my time.
They way some guys do Internet marketing, they have their eyes glued to their computer 10 or 12 hours a day running spreadsheets or doing whatever. Which would be OK if they could outsource the work.
But in a lot of models the actual work is fluid and complex enough that it's difficult to outsource. I don't know about you but I REALLY don't want to be glued to a computer 8 or more hours a day.
With the Writer's Secret, you spend a good 3 hours a day poking around a writing, defending on how fast a writer you are. If you don't like to write, you can talk and record screen capture videos as an alternative.
But you can do it anywhere you want, no Internet connection required.
For example, right now I'm sitting outside Starbucks and just finished off a cappuccino. A nice song about Marvin Gaye plays in the background. I'm looking at beautiful palm trees, a blue sky and soft white clouds.
5. Evergreen
This one is huge.
I've been doing this same basic model since 1998. Really, some things have changed but most of it remains the same.
There are tweaks here and there, of course.
New, cool technology makes certain parts of the business much more lucrative and easier. Some of those gains are offset by increased competition. But what you'll find is the competition is probably minimal.
Why?
Because everyone has become enamored with all the other bright and shiny objects. Which is just fine with me. The way I do my business has its limits. It's not perfect. It's hard to do over a million a year on my model without adding in a heavy duty coaching program, big product launches or a phone room.
I don't like the legal risk of a phone, the complexity and social reliances required for a massive product launch nor the rigors of a high-end coaching program which probably would take more of my energy and time than I care to spend.
Usually, to sell a big ticket coaching program, you have to do a seminar with a dog and pony show of your “platinum students.” Doing a big seminar like that is going to suck up at least 3 months of your life if not more.
It's not fun. It's not easy. And it's a big commitment. I'm not saying I'll never do one. But I sure don't like the idea of having to do 2 a year to keep the seats filled in a high-end coaching program.
I admire my friends who have the energy, drive, and work ethic to pull that kind of thing off. Props to them! I like simple, legal, clean, low risk.
I kinda do my thing and ignore a lot of the other fads of the day. If that sounds good to you, then maybe you and I are on the same page and think a bit alike.
Here's How The Writer's Secret Works On A Month-To-Month Basis
Like I said, I've sold millions of dollars online.
But you don't have to sell millions to be a very good business. In fact, trying to do so is almost a hindrance and incumbrance if you like the writer's lifestyle. I like enough money to be comfortable -- $100,00 to $200,000 a year and I'm pretty happy. If I lived in New York or California, I'd raise that figure.
But I'm in Texas and things are cheap here.
I'm not looking for a million dollars a year or something. What I like is this: I wake up. I go to Starbucks. I can sit there and peck away on an info product, a little salesletter for it, and ideas for an affiliate promotion. I can do that a leisurely pace on weekend trips. I can go to hotel, a bed and breakfast, wherever there's an inspiring environment -- and just write.
This is what I like to do and this is what I enjoy. It's a lifestyle.
That's how really how the business works, and I really like it. I can take vacations. If I wanted to have an RV vehicle, hang out at campsites and write, I can do that. I've done some cool things.
There's a quaint German city close to San Antonio called Fredericksburg. I've pecked away at my keyboard there and made some coin.
There's another area with a small river and a giant canyon wall. Really beautiful. I've tickled my keyboard there on a warm, relaxing afternoon. You can go anywhere. You can write or talk and record anywhere. That's the great thing about this business.
You need your laptop, and it's all you need to make money in the business. The rest of it I like to keep simple and not get too complex. I've ran my business with virtual assistants and I've ran it with an office and employees. I highly prefer the simple approach.
Simple is good. Thing is, to pay for an office and employees, you have to hustle something really hard. A lot of guys in this business have phone rooms, sales people, complex coaching programs, seminars and all kinds of jazz to feed the monthly overhead beast.
It's not what you gross. It's what you net. If you can't keep it, it doesn't count.
Anyway, I realized that there were other writers out there and other info product creators that didn't wanted to just trade time for dollars. Others who wanted to write something once and sell it over and over and over again.
Over the years, I've discovered over the years, the secrets of what to do and how to do it.
For example, you'll need to write a letter and get people to buy what you write . There's a formula for doing that. But you gotta know the formula. You gotta know how to put the letter together, get it up on the web and hook up ordering and automated product delivery.
I also do things that are called upsells. In other words, when someone buys a product and has a credit card out, you might as well ask for more money but you got to know how to do that.
Then you gotta get traffic to your website. I use affiliates and resellers and order to do that. There's a little bit to know more on how to set that up. It isn't something terribly complicated, but you got to know how to do it.
You'll need to know how to get resellers and get 'em to promote your products for you. You may want to do a membership site but not know what software to use or what kind of content to put in your membership site.
I ran one of the first membership sites and print newsletters about Internet marketing and found out things you need to do and a few things to NOT do....common mistakes to avoid.
In fact, let me give you some bullets points about the things I've decided to put in a product to assist others who are in the position that I used to be. Because when I was a struggling writer, I didn't have anyone to show me the way. I had a car smoked like a bomb. I loved on minute and thirty second microwave corn dogs.
I traded my time for dollars and didn't know how else to do it. I've written the product I WISH I had when I got started in this business. One that puts a light to your path and shows you the way.
It's simply called: The Writer's Secret: Secrets of Making Money Anyplace Anytime Anywhere just by writing on your laptop and selling your words over and over and over again.
There are 155 pages in the ebook. I wrote these ALL myself. You aren't getting some crappy ebook written by a $1 an hour writer. I also wrote the words you're reading right now. I hate it when you WISH the person who wrote the letter wrote the product.
I'm one of the only, if not the only, "name brand" people in Internet marketing still willing to write very high quality content myself and sell it for under $100. How many other name brand marketers will give you high quality content (without huge gaping holes left out to force you to buy their upsells) and sell it to you for $55?
You can read 155 pages in 2 hours and 58 minutes the way I calculate it. That means you're only that far away from taking your FIRST super exciting step.
I've done the things I teach you in this product 122X, so I KNOW they work. And they STILL work. This isn't some outdated strategy as the detractors would have you believe.
Plus, I give you CRITICAL software implementation details hardly anyone else does. Most people just glaze over the implementation details so they can keep you all excited with the sexy stuff.
I am grassroots, nuts and bolts, down-to-earth and practical.
Here Are Just A Few Other Little Things You'll Learn
Questions you may have:
- Do I have to write?
Answer: No, you can talk and use audio or screen capture video also. - Is this the SAME information as in your other products?
Answer: My basic marketing model is the same but I have NEVER taught it like this before. And I give you a lot of juicy little tips and secrets I haven't given anyplace else. - Did you write both the product and the sales letter?
Answer: Yes, you're getting 155 pages written by the same dude who wrote the sales letter. - Am I guaranteed to make money?
Answer: No. But if you do what I show you how to do, and I don't see any reason you can't do it, then I really gotta believe the odds are in your favor. The fact is, most people who don't make money don't follow the formula. There are 7 steps to the plan. If you don't do all 7 steps, I doubt you'll get the result you want. - Is this going to make me millions of dollars like doing product launches?
Answer: There are some people who make millions doing product launches. They also tend to be complex, refunds can run as high as 30%. Your merchant account may hold back 20% of your money for 6 months (or more). Plus, you have to pay your affiliates 50% or more. That's quite a bit of risk. My "coookie cutter" method is simpler but I also talk about how you can "scale up" if you want to. - What's the proof this will work for ME?
Answer: The only proof you have is your own confidence in yourself and your willingness to take action and log in 1 to 3 hours a day doing the steps. If you aren't willing to do that, it's a no go. Now, you can take my surrogate proof since 1998 as evidence the formula can potentially work for you. But every person has a different set of potentiality and ability. - I'm broke and I ain't got no money. Is this gonna get me money?
Answer: All marketing and business involves the risk of loss as well as the potential for gain. Your risk is VERY limited compared to probably 99% of other types of business endeavors. But no, you may not get money and you might lose a relatively small amount of money. But even that should be mitigated by at least some product sales. - How soon can I break even on buying your product?
Answer: As soon as you follow the 7 steps I'd sure think you got a very realistic chance of breaking even. But since this is a NEW product, there are no stats. So I can't represent, hint or promise you'll do anything because of the new interpretation of the law. - What's different about your ebook than the other 1,000 emails in my email box right now promised easy riches beyond belief with very little work, effort or money and gigantic screen caps of income to prove it?
Answer:
a. I'm not sure those screen caps are legal under the new interpretation of the law.
b. I don't promise easy riches. It takes work and effort.
c. It's an evergreen strategy that has worked for me with small adaptations since 1998. How many other strategies can say that? Honestly....
d. Google isn't going to "slap it" tomorrow.
e. You aren't likely to get your merchant account banned like you are with some highly risky models.
f. You go for steady, consistent income vs. massive grand slams that cause all kinds of problems, stress and grief. - How do I know what you say is true?
Answer: Ask on any Internet marketing forum about me. Check Google. Go to archive.org and look up higherresponse.com and look at the back pages.
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Contrast those to my way of doing business:
Because I'm absolutely, positively so confident in The Writer's Secret, I'll make this ironclad guarantee.
Get The Writer's Secret. Put it to your acid test. If for any reason whatsoever you're dissatisfied with the product, return it within 7 days for a full, 100% refund. No hassles. No problems.
You can KEEP The Writer's Secret as my gift to say thank you for giving it as hot.
You can post a refund request 24/7 at www.getyoursupport.com
That's how confident I am in this Secret.
To order the Writer's Secret just click the ADD TO CART button below. You can pay using any major credit card, e-check, or from your PayPal account balance.
The Writer's Secret is digitally delivered, along with the bonuses so you'll get INSTANT ACCESS to everything you've just read about. Works for both PC and Mac users.
If you need assistance to place your order or have any questions just go to http://www.getyoursupport.com and Tim would be happy to assist you.
Best Wishes,
Marlon Sanders
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