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Affiliate Success Letter
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ASL #49 -- How to Build Value For Your Offers and Bonuses
{The best part is, you can do this today}
Hello,
Marlon here.
This is the Affiliate Success Letter, and its goal is to help you make sales and commissions as an affiliate promoting products from others.
It's the ONLY weekly newsletter for info product affiliates that givev you:
This includes my products as well as the products of others. I hope you promote my products. But I also want you to succeed at the highest level possisble, so that includes promoting products from JVZoo, Clickbank, Warriorplus or stand alone programs.
By being my affiliate, you not only get commissions that increase the more you sell, you also get FREE products from me that go up to $2,000 i value. More in a minute.
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Remember that YOU will make commissions when any members you refer to the Affiliate Success Letter purchase the high-value products of mine here (16+ products). In fact, I JUST added the 1 Sheet System the funnel, so there are 17 products now.
In this issue, I want to share how to create value for the offers you promote and especially any bonuses you offer.
When you learn to do this, you'll be able to describe your offers and bonuses in such a way they're more attractive to your potential buyer.
And, of course, that translates into having people take action vs. not take action. It translates into more sales.
This may sound like a small thing. But it's actually huge.
And don't think this is just for beginners.
Yesterday, I was writing copy for a video sales letter.
I went back and checked my ad copy against a sample video transcript in my files.
I immediately saw how the model video had much more vivid and dramatic statements of benefits and value. Which enables me to take mine to a higher level.
The MAGIC is in the WORDING.
There are 3 things to know and use.
1. Feature -- what it IS
2. Advantage -- what it DOES
3. Benefit -- What's the benefit to the person?
Here's an example:
Feature: Drill with 10 bits and power chord
Advantage: Drills holes of all different sizes
Benefit: Let's you fix stuff around the house so you don't have to keep forking out money calling a repairman. Saves you a ton of money on repair expenses. For example, let's say you need to install new blinds in your house but you need to drill holes in a new place to install them. Instead of having to pay $74 or $150 for a handyman to come out and do it for you, you can do it yourself and drop that $150 into Robinhood so the money is making you money for the next 10 years.
Do you see how that works? It's the benefit or WIIFM -- what's in it for me that creates the value.
Eugene Schwartz called the advantage the DOESI -- what it DOES.
Let's say your bonus is you're going to give is a mastermind session where you'll brainstorm ideas about the buyer can benefit from the product.
You could say: "And you get a live mastermind session where I'll brainstorm ways you can benefit from the product."
But what you can do is JUICE IT UP with the benefits.
"You're going to get live, over-the-shoulder, behind-the-scenes training on how I'm personally using this in my own business. You're going to get personal interaction with me that normally you'd have to pay my consulting fee to get. So you won't be ALONE. I'll be there to show you the way to implement this and make it work for you and your specific situation."
Feature: Live mastermind session
Advantage: Over the shoulder, behind-the-scenes training on how I'm personally using this.
Benefit: You won't be ALONE
When you're promoting an offer, you want to make sure you SPELL OUT the feature, the advantages and the benefits of whatever it is.
Let's say that the product includes video training.
Products with video training are a dime a dozen, so it's up to you to create value for it. You could do that a thousands ways.
But one way would be to say something like:
You'll be like a fly on the wall watching click-by-click as Mrs. Big maps out her whole 5 figure prospecting and sales method. That means you won't be guessing or imagining what she's doing. You'll see it with your own eyes. Which means you can just follow along click-by-click and know you're doing it right.
Again, I'm just making that up.
But how you DESCRIBE something is KEY in persuasion. You're building VALUE for an intangible.
Information products are intangible. So you have to build value for them in the person's mind. Otherwise, they won't pay money.
To get good at this, watch top sales pages, videos and webinars for how they DESCRIBE and explain BENEFITS so that they POP!
Top sales people are really, really good at this.
Anytime you're offering a bonus for buying an affiliate product through your link, you want to make sure and spell out the FAB of the bonus.
Make it sing.
Make it live.
Make 'em want it.
Marlon
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