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Affiliate Success Letter
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ASL #49 -- How to Build Value For Your Offers and Bonuses
{The best part is, you can do this today}


Marlon here.

This is the Affiliate Success Letter, and its goal is to help you make sales and commissions as an affiliate promoting products from others.

It's the ONLY weekly newsletter for info product affiliates that givev you:

  • New strategies for fast commission-getting
  • Simple commission-getting methods ANYONE can use
  • Tested, proven strategies you can put to work 
  • Interviews with BIG income-making super affiliates

This includes my products as well as the products of others.  I hope you promote my products.  But I also want you to succeed at the highest level possisble, so that includes promoting products from JVZoo, Clickbank, Warriorplus or stand alone programs.

By being my affiliate, you not only get commissions that increase the more you sell, you also get FREE products from me that go up to $2,000 i value.  More in a minute.

Here are the BACK ISSUES.

It's extremely important you drag my emails from the promo tab of gmail to the inbox.  Or whitelist if you use any other email provider.

If you haven't filled out the brief Affiliate Intake, please do it now. In case my emails bounce to you, I then have a backup contact method, so you don't miss out.

You should see a fly in ad for the 1 Sheet Persuasion System at a $14 discount for 2 hours. I highly recommend you snag that product. Outstanding.

Remember that YOU will make commissions when any members you refer to the Affiliate Success Letter purchase the high-value products of mine here (16+ products).  In fact, I JUST added the 1 Sheet System the funnel, so there are 17 products now.

In this issue, I want to share how to create value for the offers you promote and especially any bonuses you offer.

When you learn to do this, you'll be able to describe your  offers and bonuses  in such a way they're more attractive to your potential buyer.

And, of course, that translates into having people take action vs. not take action.  It translates into more sales.

This may sound like a small thing. But it's actually huge.

And don't think this is just for beginners.

Yesterday, I was writing copy for a video sales letter.

I went back and checked my ad copy against a sample video transcript in my files.

I immediately saw how the model video had much more vivid and dramatic statements of benefits and value. Which enables me to take mine to a higher level.

The MAGIC is in the WORDING.

There are 3 things to know and use.

1.  Feature -- what it IS

2.  Advantage -- what it DOES

3.  Benefit -- What's the benefit to the person?

Here's an example:

Feature:  Drill with 10 bits and power chord

Advantage:  Drills holes of all different sizes

Benefit:  Let's you fix stuff around the house so you don't have to keep forking out money calling a repairman.  Saves you a ton of money on repair expenses.  For example, let's say you need to install new blinds in your house but you need to drill holes in a new place to install them.  Instead of having  to pay $74 or $150 for a handyman to come out and do it for you, you can do it yourself and drop that $150 into Robinhood so the money is making you money for the next 10 years. 

Do you see how that works?  It's the benefit or WIIFM -- what's in it for me that creates the value.

Eugene Schwartz called the advantage the DOESI -- what it DOES.

Let's say your bonus is you're going to give is a mastermind session where you'll brainstorm ideas about the buyer can benefit from the product.

You could say:  "And you get a live mastermind session where I'll brainstorm ways you can benefit from the product."

But what you can do is JUICE IT UP with the benefits.

"You're going to get live, over-the-shoulder, behind-the-scenes training on how I'm personally using this in my own business.  You're going to get personal interaction with me that normally you'd have to pay my consulting fee to get.  So you won't be ALONE.  I'll be there to show you the way to implement this and make it work for you and your specific situation."

Feature:  Live mastermind session

Advantage:  Over the shoulder, behind-the-scenes training on how I'm personally using this.

Benefit:  You won't be ALONE

When you're promoting an offer, you want to make sure you SPELL OUT the feature, the advantages and the benefits of whatever it is.

Let's say that the product includes video training.

Products with video training are a dime a dozen, so it's up to you to create value for it.  You could do that a thousands ways.

But one way would be to say something like:

You'll be like a fly on the wall watching click-by-click as Mrs. Big maps out her whole 5 figure prospecting and sales method.  That means you won't be guessing or imagining what she's doing. You'll see it with your own eyes.  Which means you can just follow along click-by-click and know you're doing it right.

Again, I'm just making that up.

But how you DESCRIBE something is KEY in persuasion.  You're building VALUE for an intangible.

Information products are intangible. So you have to build value for them in the person's mind.  Otherwise, they won't pay money.

To get good at this, watch top sales pages, videos and webinars for how they DESCRIBE and explain BENEFITS so that they POP!

Top sales people are really, really good at this.

Anytime you're offering a bonus for buying an affiliate product through your link, you want to make sure and spell out the FAB of the bonus.

Make it sing.

Make it live.

Make 'em want it.


Want My Next Affiliate Successs Letter?

Maybe someone gave you back door access to this newsletter or you ran across it.

It's only $1 for a 30-day trial. Then it's $5 a month.  The main reason I charge is it allows me to pay you a commission for promoting it.  If it's free, I can't pay you a commission.

Sell just 2 and yours is FREE.

Get How To Build Your Own Affiliate Army FREE

When you get only 3 of your affiliate friends to take a $1 trial, you'll get the $27 outstanding PDF for FREE on how to build your OWN affiliate army. 

Yup, the best way to become a super affiliate is to have a product or two or your own that you get other affiliates to promote for you.  

Once you have 3 people sign up for $1 trials to the Affiliate Success Letter, just post to and give me your name, email, and Warriorplus affiliate name.  I'll comp you right away.

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Not only that, you can get my PREMIUM Take the Lid Off Your Income Course FREE also when you get 20 people to take a $1 trial to the Affiliate Success Letter.

As soon as you have 20 people who take a $1 trial, just post to me right here and I'll hook you up with the Basic version of Take the Lid Off Your Income, one of absolute best trainings.  

When you get 50 people to take trials to the Affiliate Success Letter, I'll upgrade you to the $200 Plus version of Take the Lid Off.

And when you get 75 on trials, I'll upgrade you to the $400 Premium version.

Get My $2,000 Amazing Formula Reloaded Course FREE

Finally, by selling my products, you can get my $1,000 Amazing Formula Reloaded course for FREE.  Just $5,000 in total sales and you get

How To Get Approved As An Affiliate

1.  If you're an existing affiliate, register to be an affiliate for the Affiliate Success Letter.

Depending on your stats in Warriorplus as an affiliate, you may be approved. But if you aren't, relax. There are other ways to get approved, as long as your refunds are under 5%.  If your refunds are over that, message me on and I'll handle it on a case-by-case basis.

2.  Subscribe to the Affiliate Success Letter

I'll approve you on a provisional basis.  Your ongoing approval will depend on your percentage of refunds and chargebacks.  You need to have refunds under 5% and chargebacks under 1% and continue on at the $5 / month level after 30 days.

3.  Are you an owner of anyof my other products?

If so, I take this into heavy consideration when you apply.  Be sure to give me your name, the email address you log in with and the products you own.

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