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ASL #31 -- The Simple Sales Copy Writing Trick That Works!
(Try it...this flat out works)


Marlon here.

This is the Affiliate Success Letter, and its goal is to help you make sales and commissions as an affiliate promoting products from others.

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This includes my products as well as the products of others.  I hope you promote my products.  But I also want you to succeed at the highest level possisble, so that includes promoting products from JVZoo, Clickbank, Warriorplus or stand alone programs.

By being my affiliate, you not only get commissions that increase the more you sell, you also get FREE products from me that go up to $2,000 i value.  More in a minute.

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In this issue, I want to tell you the method I learned that helps me write sales copy.

As an affiliate, you're still going to end up writing product review pages, pages for bonuses, emails, and other sales copy.

This simple, little method is extremely profound, even though it sounds ever so simple.

It flat out works.

The story goes that TJ Rohleder paid $6,000 to have a marketing consultant fly in for a day.  And this was the 1 thing he got from the marketing consultant that has made him millions of dollars.

See, when you have to write sales copy, you often don't know what to say. And you end up just not writing anything.  

It's called "brain freeze."

The other thing that happens is you're just not sure about things.  You aren't sure about this or that element of your offer or what you're writing.

For example, you don't know if you should offer 1 bonus or 2.  Or what the headline should be.

So the way TJ explains it, what you do is grab some coffee or tea, a paper pad and start writing.  

Most people make the mistake of starting at the BEGINNING.

TJ says NOT to do that.

Just make a list of the benefits you want to talk about or the problems the product solves.

And start writing.

Write without editing.

Just let the words pour out.

He recommends doing this when you're excited about the product or the offer. Write a lot more copy than you need.  Get excited about it.  Really get into it.

Then later, usually in a day or two, you go back and edit the copy.  TJ likes to go through the copy and only pick out the best parts.

Here's the interesting thing:  You'll often write a good headline in the process.

You'll figure out how many bonuses you need in the process of writing the copy.

Other things you aren't sure of will become apparent.

You can do this with emails, presell pages, product reviews or anything else you need to write.

Step 1: Write without editing.

Just dump all your ideas out on paper.  If you're writing sales copy, you're usually writing about different benefits.  Or you're using the problem > agitate > solve formula I've talked about in other issues.

2.  Cut, copy and paste

Assemble your copy into the final form.

This won't take long if you're writing short copy.  If you're writing long copy, you may spend a week or two writing and editing.

TJ has several books where he teaches the above method.

Ruthless Copywriting is one of them.  But my favoriate is "How to Make Millions While Sitting On Your Assets"

You can get his books free here. But was I've said before, the Make Millions books is almost 700 pages, so you want to order a print copy off of Amazon.

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