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ASL #145 -  Build Your Audience First Every Day


Marlon here.

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Build Your Audience First Every Day


,Marlon here.

In a nutshell, I want you to make BUILDING YOUR AUDIENCE a priority.

Do it the FIRST THING every day.

Whether it's writing a review article and posting it on your blog.

Or creating a product review video and posting it on Youtube.

Do it the FIRST thing every day.

When I wake up, I grab my coffee, I read a little bit and do "The Strange Ritual."  I brainstorm.

Then, I write my blog and post it around. And then do a live stream in my Facebook group.

At the end of the day, it all boils down to this:

If you can create INTEREST and turn it into SALES, the world is your oyster.

That's the whole shebang when you think about it.

See, people fail for one of two reasons most of the time:

  1. They can't generate enough interest in what they're selling
  2. They can't get people who have interest to buy

Now, included in #2 is being able to do that for higher dollar products that have margin. I mean, most anyone can make a $3 sale. Or $10.

But you need to be able to ASCEND those people to higher dollar amounts of purchases in exchange for greater value delivered to them by your product or service.

The question then becomes, “How do you create interest?”

And it's maybe a bad question. Because people ALREADY have interest. You just have to tap into the things they're ALREADY interested in.

Then bridge the gap from THAT to what it is you're offering. And get them to buy it.

If you can do that, the world is your oyster.


Because you can ALWAYS buy ads to get your ads in front of people that create INTEREST. You can always do that.

And if you can get them to BUY once they indicate interest, and you can do it over and over with higher margin, higher value products and services, you're truly GOLDEN.

It sounds so simple. And it is, really.

And yet, when you read online the comments by people who are struggling, you'll find they struggle with one of these two things:

They can't get enough INTEREST.

Or they can't get them to BUY once they're interested.

The Key To Creating Interest

The oldest advertising or sales formula in the book is called AIDA. Attention, Interest, Desire, Action. That formula traces back to pre 1900 as I recall.

So how do you create INTEREST?

You tap into EXISTING interest, right?

So what are people ALREADY freaking interested in that you can tap into?

It's the SAME for virtually EVERY SINGLE PERSON on the entire planet?

Bank on it.

The ONE THING everyone is interested in is THEMSELVES.

If you want to MEET someone else, all you have to do ask about THEM and listen. That's Dale Carnegie 101: Talk in terms of the other person's interests.

And their #1 interest is always themselves, and by extension, their family.

Here's an experiment: You're talking to someone you just met. You say, “I'm curious, which hand do you write with? Let me see. (You look at their palm.) You say, oh that's interesting. And you say no more.

The person will always say, “what?”

You say, “See your head line doesn't intersect with your heart line so you make your decisions by your heart when push comes to shove.”

Or whatever.

But all of a sudden the person is fascinated. Because you're talking about THEM. And they're learning about themselves.

So in SALES, you want to talk in terms of the OTHER PERSON'S interest.

See, unfortunately, they don't CARE about our PRODUCT.

They only care about themselves.

Your job as sa marketing and sales person is to create a bridge from their interest in themselves to your product. Because your product can help them get rid of pains they have or results they want.

Once you can do that, you have mastered INTEREST.

But let me caution you. While it's SIMPLE to explain, doing it requires skill. You have to know HOW to do this with skill. The next step is to turn that INTEREST into SALES.

And even when you have the skill, it's very easy to fall back into the trap of talking about your product before you've nailed INTEREST.

If you haven't joined the free daily live streams, you can do it here.