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ASL #113 - How to Educate Prospects To Get Sales

Hello,

Marlon here.

This is the Affiliate Success Letter, and its goal is to help you make sales and commissions as an affiliate promoting products from others.

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This includes my products as well as the products of others.  I hope you promote my products.  But I also want you to succeed at the highest level possisble, so that includes promoting products from JVZoo, Clickbank, Warriorplus or stand alone programs.

By being my affiliate, you not only get commissions that increase the more you sell, you also get FREE products from me that go up to $2,000 i value.  More in a minute.

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How to Educate Prospects To Get Sales

In the last  issue I talked about Richard Harshaw's book Monopolize Your Marketplace.

I talked about how you get attention by hitting a prospect's hot button or pain point.

Once you've got his or her attention, you go to the next step.  And in Richard's system, you ENGAGE the prospect by promising to educate them on the solution.

And then you educate.  What he means by that is you give them the info they need to make a good purchase decision.

You can see in the post below how I not only called out the hot button but I also gave enough education for them to click the link.

That's your job as an affiliate. To presell the offfer. And get the prospect to click the link.

Educate the prospect about what they need to know when buying the product.

Or, tell a story that illustrates the need for the product.

I think of 3 things:

1.  Explain the big benefit of the product

2.  Talk about why it's different

3.  Go over proof the product works

If you do this, you'll do well getting clicks after you've gotten attention.

Doug Hall in his book Jump Start Your Business Brain presents a whole lot of data about how overt benefits, dramatic differences and powerful proof nail the sale.

So I keep these things in mind in writing emails or posts.

And even when I write sales copy for products.

I know this is a simple t hing.

But it's backed by a huge amount of data.

Marlon

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