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ASL #76 -- Hype the response to a launch
This is the Affiliate Success Letter, and its goal is to help you make sales and commissions as an affiliate promoting products from others.
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This includes my products as well as the products of others. I hope you promote my products. But I also want you to succeed at the highest level possisble, so that includes promoting products from JVZoo, Clickbank, Warriorplus or stand alone programs.
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Let's talk about how to HYPE the response to a launch.
Here's what you'll find: If you just send out an email announcing a new product launch, your list won't be primed for it.
I often do that with affiliate offers. But if you want to really hit with a bang, you need to build up excitement for the launch.
This is a little sequence I learned from Alex Becker in his fabulous 8X program. It goes something like this:
1. Two days before the launch, invite customers to join your early bird list ofr the launch
You send them to an opt in page to be on the early bird list and give some benefits of the product that will be launched. Tell them what problems it will solve or opportunity it will help them take advantage of.
2. The thank you page has a video on it
Build up excitement for the launch bonuses you're offering.
3. The next day send an email pushing the early bird list again and pushing the day / time you will send the launch email
This is just to further create excitement for the bonuses you'll be offering on launch day. You can walk through your bonus or bonuses in more detail.
Remember, if you ask the vendor for someone bonuses, he or she usually has some. Often they're in the JV Google doc. If you add your own, that's great. But you can always just use the vendor bonuses in a pinch.
4. On launch day, send several emails before the launch time
Alex said to make your launch time 3 pm EDT.
Now on launch day, you only have X number of bonuses available. This creates URGENCY to order.
So you email everyone on the early bird list.
Then the next day, you email the rest of your list and update the number of bonus packages available. You want to have enough you don't run out too early. But not enough for every single person.
You want legitimate urgency and scarcity.
This will GREATLY increase your response to the launch.
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