Who Else Wants The 26 Upsells Alex Hormozi Left Out Of His $100 Million Money Models Book?
Finally—a system that hands you the overlooked upsell categories, the buyer psychology behind each one, and the AI prompts to build them… so you can install more ways for every future buyer to pay you without creating another front-end product or buying another click of traffic.
- ✓26 Distinct Upsell Types Organized Into 8 Practical Categories
- ✓A Fast Way To Match The Right Upsell To The Product You Already Sell
- ✓The Buyer Psychology That Makes Each Category Feel Like A Logical Next Step
- ✓AI Prompts To Build The Offer, Headline, Positioning And Page Structure
- ✓Recurring, High-Ticket, Personalization, Team, Rescue And Overlooked Profit Paths
- ✓No New Traffic, New Front-End Or Blank-Page Copywriting Required
The Money Is Not Hiding In More Traffic. It Is Hiding In The Buyer You Already Paid To Get.
Most sellers spend nearly all their energy getting the first sale. Then the buyer reaches checkout, says yes, proves they trust the seller—and is shown little or nothing else that fits what they need next.
The Buyer Is Already In Motion
They have crossed the hardest bridge. They stopped browsing, made a decision, and paid. A relevant next-step offer does not begin a new sale from zero. It continues a decision already underway.
The First Purchase Creates New Needs
The moment someone buys information, software, coaching, or access, new questions appear: “Can you help me implement this?” “Can I get the faster version?” “What should I do next?” Each question can become an upsell.
One Installed Upsell Keeps Working
You do the thinking and building once. Then the offer can sit behind every future sale. It is not another launch you must repeat. It becomes a permanent earning layer attached to the product you already sell.
The Same Four Upsells Keep Getting Recycled. Your Buyers Have More Than Four Needs.
A bigger package, a bundle, a continuity offer, and premium access can all work. But they are not the complete universe of ways a buyer can move forward with you.
One Product Can Support Several “Next Steps”
A beginner may want simplicity. An advanced buyer may want scale. A busy buyer may want implementation. A team owner may want licenses. The same front-end can open different profit paths.
Different Moments Need Different Offers
The best checkout add-on is not always the best thank-you-page offer. The best member-area offer is not always the best annual upgrade. Timing changes what feels natural.
The Right Upsell Feels Like Help
“Buy more stuff” creates resistance. “Here is the next obstacle we can remove for you” creates relief. The difference is not pressure. It is matching the offer to the buyer’s next problem.
The Four Things Sellers Worry About—Handled
These are the reasons most sellers leave the back end unfinished. The system was built to remove them.
“I Do Not Know Which Upsell Fits”
You start with the Upsell Matchmaker. It narrows the field by product type, buyer need, price level, and delivery burden so you are not staring at 26 random ideas.
“I Do Not Want To Build Another Huge Product”
Many categories use what you already own: access, implementation, licensing, bundles, personalization, payment terms, support, templates, or a better way to consume the same core result.
“I Am Not A Funnel Technician”
The system shows what the offer is, why the buyer wants it, where it belongs, and how to position it. You can start with a simple page before attempting anything elaborate.
“I Cannot Write The Page From Scratch”
You do not have to. The AI prompt pack turns your product facts into an offer angle, headline, bullets, objection handling, and page structure for the category you choose.
Build Your Next Upsell In 3 Simple Steps
Map The Product You Already Sell
Identify the product type, price, buyer, core promise, delivery method, and what the buyer is most likely to need immediately before, during, or after using it.
Choose The Best-Match Upsell Category
Use the Matchmaker and ranking tools to narrow the 26 options to the few that fit your offer, your audience, and the amount of work you are willing to fulfill.
Paste The Prompt And Build The Offer
Give ChatGPT or Claude your product facts. The prompt helps develop the upsell concept, positioning, headline, bullets, structure, and implementation plan.
It Does The Sorting And Positioning—You Make The Final Decision
The hard part is rarely understanding what an upsell is. The hard part is choosing among dozens of possibilities, matching the offer to the buyer’s next need, and explaining it without making it feel like an unrelated pile-on.
The AI Upsells Money Machine gives you the categories, decision rules, psychology, and prompts needed to move from “I should add an upsell someday” to one specific offer you can actually build.
Now You Can Add More Revenue Paths WITHOUT…
- ✕ Creating another front-end product first
- ✕ Buying more traffic before fixing your back end
- ✕ Learning advanced funnel software
- ✕ Writing every page from a blank screen
- ✕ Building all 26 upsells at once
- ✕ Guessing what buyers may want next
- ✕ Hiring a high-priced funnel consultant
- ✕ Replacing the products that already sell
After More Than 70,000 Product Sales, I Kept Seeing The Same Expensive Blind Spot
Marlon here.
I have spent decades creating, selling, teaching, and studying information products. I have sold more than 70,000 products and conducted more than 120 copywriting seminars.
During all those years, I watched marketers work unbelievably hard to get a person to the first sale. They wrote the emails. Built the product. Found affiliates. Ran webinars. Reworked the headline. Fought with the shopping cart.
Then the buyer finally said yes—and the funnel often ended.
Later, one popular book made more marketers aware of upsells. That was useful. But it also created a new problem: thousands of sellers began thinking the same small handful of models represented the whole field.
They do not.
The more I examined real products, memberships, software offers, coaching programs, licensing models, support packages, bundles, implementation services, and payment structures, the more obvious it became that “upsell” was far broader than most training suggested.
So I mapped the field. I grouped the methods by the job they perform. I added the buyer psychology. Then I created prompts that help turn each category into a real offer for the product sitting in front of you.
That became The AI Upsells Money Machine.
Three Reasons This Is A Working System—Not A PDF Full Of Random Suggestions
Organized By The Job The Upsell Performs
You can scan by checkout, implementation, recurring revenue, access, scale, personalization, overlooked revenue, or rescue path instead of sorting unrelated ideas yourself.
Matched To The Product And Buyer
The best upsell is not the most exciting one on paper. It is the one that fits the product, buyer stage, delivery burden, and next obstacle. The Matchmaker keeps that decision grounded.
Built With Implementation Prompts
You get prompts designed to produce the offer, not merely explain the theory. That means a concept, angle, headline, bullets, objection handling, page structure, and next steps.
“I Need An Upsell” vs. “Here Is The Exact One I Am Building”
The Old Way
- Copy the same few models everyone else uses
- Brainstorm unrelated products and hope one fits
- Ask generic AI for “upsell ideas” and get generic answers
- Build too much before testing whether buyers care
- Leave the thank-you page or member area empty
- Keep postponing because the choices feel overwhelming
With The AI Upsells Money Machine
- See the full field of 26 upsell types
- Narrow them by product, buyer, margin, and effort
- Choose the category that solves the next logical need
- Use a purpose-built prompt to create the offer
- Install one useful payment path at a time
- Repeat the process across future products
The value is not that the system is repeatable for its own sake. The value is that every new product you create can produce more than one way to get paid.
How The AI Upsells Money Machine Stacks Up Against The Usual Options
| A Few Popular Upsell Models |
Generic AI Brainstorm |
Hire A Funnel Consultant |
AI Upsells Money Machine |
|
|---|---|---|---|---|
| 26 upsell types across 8 categories | Partial | No | Depends | YES |
| Product-to-upsell matching system | No | No | Yes | YES |
| Buyer psychology for each category | Some | Generic | Yes | YES |
| Implementation prompts for the offer and page | No | You create them | Usually no | YES |
| Recurring, team, licensing and personalization paths | Limited | Maybe | Yes | YES |
| Ranking by margin, effort and conversion potential | No | No | Maybe | YES |
| Use again with future products | Limited | Inconsistent | Pay again | YES |
| Founding-member price | — | Low | High | YES |
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The AI Upsells Money Machine
A category-by-category system for finding, choosing, positioning, and building the additional offers your current buyers are most likely to want next.
The Product Types You Can Build Around
The categories are broad enough to work across the most common digital business models, yet specific enough to show what “the next offer” can look like in each one.
Courses & Workshops
Add implementation, templates, certification, feedback, access, advanced tracks, live help, or a smaller rescue offer after a decline.
Ebooks & Reports
Turn information into action with companion tools, examples, prompt packs, templates, bundles, updates, or a done-with-you path.
Memberships
Create annual upgrades, premium tiers, archives, events, coaching access, team plans, concierge help, and reactivation paths.
Software & AI Tools
Add credits, seats, licenses, templates, onboarding, priority support, customization, agency rights, or higher-usage plans.
Coaching & Consulting
Move from self-study to group help, private access, implementation, audits, reviews, VIP days, or done-for-you execution.
Libraries & Product Catalogs
Use cross-sells, bundles, collections, upgrade passes, category packs, member-only access, and “complete the system” offers.
You Do Not Need A “Funnel Empire.” You Need One Useful Next Offer.
The system is deliberately organized so a beginner can start small. You are not instructed to build 26 offers, eight funnels, or a complicated automation maze.
Choose one product that already sells. Find one category that fits. Build one offer. Put it in one logical location. Then improve from evidence instead of imagination.
That is how an upsell system becomes manageable—and how it becomes something you will actually use instead of another report you read once and forget.
It Does More Than List Ideas. It Helps You Choose What To Build.
A Closer Look At All 8 Profit Categories
The methods stay semi-blind on this page, but each category inside gives you the logic, uses, buyer psychology, and build prompts needed to turn it into a real offer.
Checkout & Post-Purchase Upsells
- Use the moment immediately before or after the first purchase
- Identify small, relevant add-ons that do not interrupt the sale
- Turn thank-you pages from dead ends into selling surfaces
- Position the next offer as completion, convenience, or protection
- Choose what belongs at checkout versus after checkout
Bundle & Implementation Upsells
- Package assets you already own into a larger outcome
- Move buyers from learning to doing
- Add templates, examples, checklists, tools, or execution help
- Increase perceived value without creating a giant new course
- Spot combinations hidden inside your current catalog
Recurring & Continuity Upsells
- Turn a one-time relationship into ongoing access or support
- Find the continuing need created by the first purchase
- Use trials, monthly plans, annual upgrades, or update access
- Make continuity feel like the natural way to keep progressing
- Avoid attaching a subscription where no recurring value exists
Access, Support & Coaching Upsells
- Move from information to feedback, accountability, and access
- Create group, private, VIP, audit, review, or implementation paths
- Charge for proximity, judgment, speed, and reduced uncertainty
- Use the front-end as a filter for higher-level help
- Build premium offers from expertise you already possess
Scale & Team Upsells
- Expand one buyer into multiple seats, users, credits, or licenses
- Create volume paths without discounting the core product
- Apply team economics beyond software
- Charge more when the buyer receives broader usage rights
- Turn growing usage into a reason to upgrade
Personalization & Segmentation Upsells
- Replace one-size-fits-all offers with buyer-specific next steps
- Use behavior, product choice, or stated goals to guide the offer
- Charge for customization, relevance, and saved decision time
- Build flexible offers that adapt without creating five products
- Make the upgrade feel selected rather than pushed
Overlooked Revenue Upsells
- See profitable offers many sellers do not label as upsells
- Explore rights, status, events, payment structures, and urgency
- Find offers with high perceived value and low added fulfillment
- Use assets, authority, and access you may already have
- Discover where “nothing new to create” can still mean more value
Library, Companion & Safety-Net Upsells
- Sell from member areas, libraries, and logical next-product paths
- Add companion assets that improve the original purchase
- Build a smaller alternative for buyers who decline the main upsell
- Recover revenue without cheapening the primary offer
- Give every serious funnel a final useful way to say yes
Join During The Founding-Member Release And Get These 4 Bonuses Included
The bonuses remove the four biggest reasons people fail to turn a good idea into a working upsell: too many choices, overlooked options, wrong priorities, and blank-page implementation.
Bonus 1: The Upsell Matchmaker Cheat Sheet
A fast decision tool that matches courses, ebooks, coaching, memberships, software, and product libraries to the short list of categories most likely to fit. Use it to reduce 26 possibilities to a practical starting point.
Decision Tool · IncludedBonus 2: The Overlooked Upsell Vault
A closer look at the methods digital sellers frequently ignore because they do not look like the standard “buy the bigger version” offer. This is where rights, access, status, payment structure, personalization, and other hidden paths come into view.
Opportunity Vault · IncludedBonus 3: The Highest-Profit Upsell Ranking
A practical ranking of the categories by likely margin, ease of creation, fulfillment burden, and conversion strength so you know which ideas deserve attention first—and which can wait.
Priority Guide · IncludedBonus 4: The AI Upsell Prompt Pack
Ready-to-paste prompts that take your product facts and help produce an upsell concept, promise, angle, headline, bullets, objections, page structure, and action plan for the category you choose.
Build Pack · IncludedEverything You Need To Pick And Build Your Next Upsell
No invented “retail values.” No pretending the bonuses were sold separately. Here is the actual stack you receive.
The current price is shown on the secure order form. It will increase after the founding-member release.
Get Instant Access Now →This System Comes From Decades Of Creating And Selling Real Offers
The goal is not to impress you with theory. It is to give you a usable map shaped by what happens when real buyers, products, price points, and fulfillment limits collide.
Who This Is NOT For
- ✕ Someone who has nothing to sell and no intention of creating an offer
- ✕ Someone looking for a passive-income button that removes all judgment and effort
- ✕ Someone unwilling to choose one idea and put it in front of buyers
- ✕ Someone who wants income promises instead of a practical selling system
- ✕ Someone who buys information only to collect it
It is for creators who are willing to build, test, learn, and improve—and who understand that one useful offer can become a permanent asset in the business.
You Own The Offers You Build—Free And Clear
Use the system with your current product. Use it again when you create the next product. Revisit it when you add a membership, software tool, coaching path, product library, license, or service.
Instead Of Saying “I Need An Upsell,” You Know Exactly What Comes Next
You open the guide and map one product that already sells.
The Matchmaker narrows the possibilities. You see that your buyer does not need “more information.” The buyer needs implementation, personalization, ongoing access, or a logical companion.
You check the rankings and choose the option that gives you the best balance of margin, speed, and fulfillment.
You paste the matching prompt into ChatGPT or Claude. Instead of receiving ten generic ideas, you get a focused offer built around your actual product and buyer.
You edit the result in your own voice. Put it on a simple page. Place it at checkout, after checkout, in the member area, or in follow-up—wherever the category belongs.
Now every future buyer sees one more useful way to continue with you.
Is The AI Upsells Money Machine Right For You?
Then you have what you need to use this.
The “Pick One Upsell Or It Is Free” 7-Day Guarantee
Go through the system. Use the Matchmaker. Pick the category that best fits your product.
If you do not walk away with a specific, buildable upsell you can begin adding to your funnel, contact the support desk within seven days and request a refund.
No interrogation. No demand that you prove a certain number of hours. You either identify your next useful upsell—or you get your purchase price back.
Everything You May Be Wondering Before You Join
What exactly is The AI Upsells Money Machine?+
Is this just a list of upsell ideas?+
Do I need to own or read Alex Hormozi’s book?+
Do I need a product before I buy this?+
Do I need paid traffic or a large email list?+
Do I need expensive funnel software?+
Does the AI write the entire upsell for me?+
Will all 26 upsells fit my product?+
How quickly can I use it?+
Can I use this with more than one product?+
Are income results guaranteed?+
What happens if it is not right for me?+
You Have Two Choices
Right now, you can continue thinking of your product as one sale—or begin building the additional ways the same buyer can move forward.
Choice 1—Close This Page
- Keep showing buyers the same handful of upsells
- Keep leaving checkout, thank-you pages, and member areas underused
- Keep asking generic AI for generic ideas
- Keep postponing because you are unsure what fits
- Keep treating every new payday as another traffic problem
Choice 2—Get The System Today
- See all 26 upsell types across eight categories
- Match the best options to the product you already sell
- Use AI prompts to build the offer and page structure
- Install one logical payment path at a time
- Repeat the process with every future product
One choice saves you the purchase price today. The other gives you a system designed to create additional offers you can own for years.
Dedicated to your bigger paydays,
Marlon Sanders
Higher Response Marketing, Inc. · Helotes, Texas
P.S. The goal is not to use all 26 upsells. The goal is to discover the one your current product should have had all along—and then build it while the idea is still fresh.
P.P.S. The founding-member price is temporary, but there is no fake countdown. The price will increase as the release progresses. Buying now locks in the current rate.
P.P.P.S. You already did the hardest part: you created something worth buying. This system helps you answer the next question—what else would that buyer gladly pay for because it makes the first purchase faster, easier, safer, more complete, or more valuable?
This product is not affiliated with or endorsed by Alex Hormozi, Acquisition.com, OpenAI, Anthropic, or any shopping-cart platform. Product and company names are used for identification or comparative discussion only. No income is guaranteed. Results depend on the offer, audience, traffic, price, execution, and other factors outside our control.
Your Next Upsell May Already Be Hiding Inside The Product You Sell
Use the 26-category map to find it, match it to the buyer’s next need, and build the offer with the included AI prompts.
